Unlocking the power of money words; Hard lessons from bootstrapping SaaS; A story of pricing, trial retention & purchase UX flows
Fundraise like a sales executive; Mastering the art of negotiation; How to hire your first growth team
Vertical GTM Motions; How to prepare for a new role; Making it easier for prospects to buy your product
Building elephants, not unicorns; How to think like a modern Marketer; Hiring and retaining employees who act more like founders
Creating a coverage plan for your parental leave; Building a true edge; using the NOLS group decision-making framework
Measuring Marketing performance; Building your personal Board of Directors & More
Hiring your first finance leader; How to map your funnel to improve your prospect experience; Breaking down common term sheet terms
Sales methodologies for startup hiring; How to get VCs to make you customer intros & More
Building enduring application-level value with LLMs; Communicating product-market fit; Influencer Marketing in B2B
Managing your time like CEOs; Planning your calendar as a leader; Breaking into venture during a downturn
Mapping your company's year; Raising a fund on your own; How your GTM motion impacts your marketing strategy
Competing in the midst of a platform shift; Defining ICP & GTM sequencing; How to organise a B2B SaaS marketing team
Fractional CMOs vs fractional Marketing Directors; Pricing strategies for every stage of your company; The bull case for chat interfaces
A Treasury playbook for startups; $1M to $100M in 20 Months; When to kill a startup idea and pivot
Leadership during a crisis; From a down round and 75% headcount reduction to $50M revenue; What it takes to raise a Series A as an Open Source company
Taking parental leave as a founder; How to adapt your marketing strategy to your marketing advantages
Dealing with a difficult manager relationship; Transitioning from PM to founder; Managing inside growing companies
A retrospective on shutting down a startup; Taking advantage when a window opens for you; Demystifying unit economics
How to organise your B2B growth marketing team; Shaping the role of your COO; Positioning at different stages of PMF
How Product Marketers can influence the product roadmap; Harmonising the ABX strategy through RevOps; Taking actions towards career clarity
When to pivot or cut your losses; A framework to building a bold brand; GTM hacks for consumer companies in the 0 to 1 stage
How to shut down a company; Best practices for working with marketing agencies and contractors; Starting your PLG motion
