How Product Marketers can influence the product roadmap; Harmonising the ABX strategy through RevOps; Taking actions towards career clarity
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 255th edition of Femstreet. If you enjoy this issue, please share it with your friends and like it above.
Cowboy Ventures, led by Aileen Lee, closes $260M across two new funds. Less than a year after assuming the role, All Raise CEO Mandela SH Dixon stepped down from her position at the nonprofit. What it’s like to fundraise while pregnant. Onlyfans CEO Amrapali Gan didn’t follow the typical path to CEO - here’s how she’s changing the narrative of the company making nearly $1B in annual revenue. How women on boards navigate a fine line of appearing both warm and competent to get their opinions across. Hillary Ball got promoted from Principal to Partner at Atomico in London. DEI roles have seen a massive decline in hiring. Should you get an MBA or not? How Big Tech impacts the economy and why it’s time to optimise for the real world.
A message from Mercury
As a founder, how do you get from drawing board to funded startup? Sometimes, a warm intro to the right person can make all the difference.
During each round of Mercury Raise Seed, we put 50 startups in front of 800+ top-tier pre-seed and seed investors across industries. If an investor is interested, we make a personal introduction. Selected applicants also have the chance to receive 1:1 mentorship and access to exclusive events — all for free.
Submit your Mercury Raise Seed application by February 9 to be considered. For questions, email firstname.lastname@example.org.
From builders and investors in our universe…
Harmonising the ABX strategy through RevOps
Revenue operations are becoming a key role in how companies can optimise their organisations and have a more dedicated customer-centric business focused on different touch points and sales points. So it only makes sense to combine this customer-led approach with an account-based strategy. Leore Spira explains how to leverage the accounts-based strategy, a GTM approach that focuses on accounts on individual bases instead of trying a traditional broad target market, into something known as accounts-based experience or everything (ABX)…Read more.
How to get career clarity
The energy of the new year paints a picture of possibility and expectation for the year ahead. You can’t make real plans for the year because you’re missing an essential ingredient of this process: knowing what you want to do in the first place. When you can’t decide what’s next it impacts your ability to make clear choices about your career growth, your location, finances, and other lifestyle components. The Ask’s Ellen Donnelly shares a ten-step guide to take action towards career clarity…Read more.
A guide for product marketers to influence the product roadmap
There’s a lot of desire within the product marketing community to “influence” the product roadmap. The role of product marketing is to provide product teams with insights on the potential market opportunity, competitor moves, buyer needs and their willingness to pay. The goal of PMM is not to influence or provide input just to have a say, but to ensure the product roadmap is geared towards the right market bets. Spendesk’s Jana Frejova shares her blueprint for product marketers input on product road mapping…Read more.
Why vertical social platforms will dominate by 2030
As people migrate off Facebook and younger generations discover new tools, our online social habits are desperate to find a new home. But there are challenges to building any platform at scale, especially in consumer social where your distribution often becomes your product. Floodgat’e Isabelle Zhou explores why the appetite for specialised online social tools will only increase…Read more.
New year, new opportunities and talent!
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In case you missed it
A straight-talking deep dive into the equity terms that matter for founders
The future of media, community-driven knowledge networks, and the ownership economy
Thank you for tuning in this week. See you next Sunday!
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Thank you for the mention, Femstreet! What a great community ❤️