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Was so great chatting with you all! Please feel free to reach out to me sandhya@unusual.vc for anything about starting up :)

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How does one go about launching a product which could be both B2B/B2C (eg canva)? Also how to know which segment to focus on?

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Apr 29, 2021Liked by Sarah Nöckel

Interested in hearing your advice on the early days of building out the Success function and processes. Any successes or mistakes from your career that would help those of us just getting started?

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Also, how does one size the market which is a category creator? For example, a tool that could make any video base communication interactive (overlayed with questions etc). Now videos are used across the board in all industries and all sizes of companies. How do I calculate a realistic market size to know it is worth the time?

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Apr 29, 2021Liked by Sarah Nöckel

Hi Sandhya! 👋🏿 It's nice to "meet" you 😁. In your experience have you seen B2C or DTC brands make a successful pivot to B2B? If so, what do you think contributed to their success? If not, what do you think was the cause of their failure?

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Apr 29, 2021Liked by Sarah Nöckel

Hi Sandhya! Great post. We're building an easy to learn/use B2B tool for local governments. We're considering using product-led growth as a GTM since our tool is lightweight and easy to implement compared to the mammoth legacy systems governments onboard. Do you have tips on how we can launch a successful product-led growth GTM in a typically legacy systems-heavy industry (like gov)? Thanks!

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Apr 29, 2021Liked by Sarah Nöckel

Hi Sandhya! Thanks so much for doing this Q&A :) Couldn't agree more with point #3! A question I have is on team structure for marketing- what roles/skill sets/mindsets are crucial in a PLG marketing team in your experience?

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Apr 29, 2021Liked by Sarah Nöckel

Hi Sandhya, Could you give a bit of insight into the launch strategy you implemented for Amplify ?

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Hello Sandhya ! Thank you for being generous with your time. I hope you and your family are faring well in these interesting times. Would you be open to trying out our software when we launch and providing your expert feedback ? Thank you again, Joana

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Hello, Sandhya, great post! Can you give us an example of startups that invested early in success to drive higher ROI from layering on sales and exactly what strategies they implemented?

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