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Taking parental leave as a founder; How to adapt your marketing strategy to your marketing advantages

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Taking parental leave as a founder; How to adapt your marketing strategy to your marketing advantages

Where women in tech lead, shape and fund the future.

Mar 5, 2023
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Taking parental leave as a founder; How to adapt your marketing strategy to your marketing advantages

femstreet.substack.com
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Welcome to Femstree't’s life online. I’m Sarah and this is the 259th edition of Femstreet. If you enjoy this issue, please share it with your friends and like it above.

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Insights

Who markets marketing? Carta’s former VP of Marketing Emily Kramer and Kathleen Estreich, ex Box & Facebook, announced MKT1 Capital, a $10M fund to support B2B SaaS founders on their strategic marketing initiatives. Google’s CapitalG names Laela Sturdy as its new Managing Partner, making her one of the only women to lead a major venture firm. Lauryn Isford joined Notion as its new Head of Product Growth. Diversity roles disappear three years after George Floyd protests inspired them. People of colour fill one out of five corporate board seats for the first time. The 'diversity signal' is limiting some check-writers.


A message from The Average Joe

The “IKEA Instructions for Investing

Assembling IKEA tables got you feelin’ like the Steph Curry of furniture?
The Average Joe will turn you into the Marie Kondo of investing. Organized, calm and ready to conquer the markets. Their newsletters are the “IKEA instructions for investing” — short, simple and concise — and filled with market trends and insights.
But you don’t read IKEA manuals on your spare time and you wouldn’t read financial publications for fun. Until now…

Join 45,000+ investors


From builders and investors in our universe…


How to adapt your marketing strategy to your marketing advantages

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Your startup simply can’t win without marketing advantages. MKT1’s Emily Kramer shares why startups who leverage different marketing advantages are way more likely to win and how to adapt your strategy…Read more.


The crash killed the cryptobros!?

There’s a powerful desire to unite, and a powerful comradery in showing that it’s the crypto-sceptics who are the uneducated ones, rather than vice-versa. Forget the craze, hype and shitcoins, web3 now has substance. We’re deriving utility; we see value. Blossom Capital’s Ophelia Brown shares her biggest takeaways from NFT Paris that have made her drumbeat even louder than before…Read more.


Taking parental leave as a founder

Are you a founder considering having children, or looking to set your employees up for successful parental leave? It is important to ensure that founders that are trying to conceive, concerned about fertility or having children are financially and emotionally supported on their journeys. Ada Ventures Check Warner shares how to approach parental leave as a founder and how to set your team up for success…Read more.


There’s a common saying out there that as a PM, you’re like a mini CEO. I find this very problematic. Yes, you may have the accountability as a CEO, but you have very little authority — oftentimes none at all. So if you want to be a PM just to make decisions and dictate what the team should build, it’s not going to work out.

- Jiaona Zhang, VP Product of Webflow



Commandments for mapping out a career in Product

PMs tend to slip into a “solutioning” mindset too quickly, rather than sitting with the problem at hand. The problem with leap-frogging to a resolution is that this skips over what she feels is the most important part of the product-building process: understanding the problem for your users and identifying the opportunity for your business. Webflow’s VP Product Jiaona Zhang on how to break into the function for new grads or folks considering a career pivot and some of the most common missteps she sees PMs make in their early careers…Read more.



Join the Femstreet Talent Collective!

Whether you were impacted by the recent layoffs or you’re looking for a new challenge or talent - we want to help. Join the Femstreet Talent Collective! New opportunities await.

We’ve got incredible talent in our Collective! Companies can get 1 month 50% off our Collective with the code femstreet50, cancel anytime.

For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community for new gigs across Product, Chief of Staff profiles, Marketing, UX, Strategy etc — actively or passively. Apply to join now and choose from the open talent looking for their next thing here.

Looking for a new, big gig? Applicants, please apply to join our Talent Collective here.


25% of our audience say the first thing they do when they wake up on Sunday morning is read Femstreet.

Reach out to our community of young business professionals and decision-makers, tell your story from a source that our readers trust through sponsored ads or job postings on our job board.

Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. Reserve your spot for 2023 now!

Work with Femstreet


In case you missed it

  • The Minimum Viable Finance Set Up

  • Modern GTM motions for a SaaS startups

  • A Guide On Web3 Go-To-Market Tactics And Strategies

  • The Minimum Viable Finance Set Up

  • Sports cards and the future of retail investing

  • Community-Led Growth Nirvana

  • A straight-talking deep dive into the equity terms that matter for founders

  • Me, My Teen Self and Instagram

  • The future of media, community-driven knowledge networks, and the ownership economy

Thank you for tuning in this week. See you next Sunday!

👋 Sarah

Comments, questions, tips? Send me a note

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