Taking parental leave as a founder; How to adapt your marketing strategy to your marketing advantages
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 259th edition of Femstreet. If you enjoy this issue, please share it with your friends and like it above.
Who markets marketing? Carta’s former VP of Marketing Emily Kramer and Kathleen Estreich, ex Box & Facebook, announced MKT1 Capital, a $10M fund to support B2B SaaS founders on their strategic marketing initiatives. Google’s CapitalG names Laela Sturdy as its new Managing Partner, making her one of the only women to lead a major venture firm. Lauryn Isford joined Notion as its new Head of Product Growth. Diversity roles disappear three years after George Floyd protests inspired them. People of colour fill one out of five corporate board seats for the first time. The 'diversity signal' is limiting some check-writers.
A message from The Average Joe
The “IKEA Instructions for Investing
Assembling IKEA tables got you feelin’ like the Steph Curry of furniture?
The Average Joe will turn you into the Marie Kondo of investing. Organized, calm and ready to conquer the markets. Their newsletters are the “IKEA instructions for investing” — short, simple and concise — and filled with market trends and insights.
But you don’t read IKEA manuals on your spare time and you wouldn’t read financial publications for fun. Until now…
From builders and investors in our universe…
How to adapt your marketing strategy to your marketing advantages
A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Your startup simply can’t win without marketing advantages. MKT1’s Emily Kramer shares why startups who leverage different marketing advantages are way more likely to win and how to adapt your strategy…Read more.
The crash killed the cryptobros!?
There’s a powerful desire to unite, and a powerful comradery in showing that it’s the crypto-sceptics who are the uneducated ones, rather than vice-versa. Forget the craze, hype and shitcoins, web3 now has substance. We’re deriving utility; we see value. Blossom Capital’s Ophelia Brown shares her biggest takeaways from NFT Paris that have made her drumbeat even louder than before…Read more.
Taking parental leave as a founder
Are you a founder considering having children, or looking to set your employees up for successful parental leave? It is important to ensure that founders that are trying to conceive, concerned about fertility or having children are financially and emotionally supported on their journeys. Ada Ventures Check Warner shares how to approach parental leave as a founder and how to set your team up for success…Read more.
There’s a common saying out there that as a PM, you’re like a mini CEO. I find this very problematic. Yes, you may have the accountability as a CEO, but you have very little authority — oftentimes none at all. So if you want to be a PM just to make decisions and dictate what the team should build, it’s not going to work out.
- Jiaona Zhang, VP Product of Webflow
Commandments for mapping out a career in Product
PMs tend to slip into a “solutioning” mindset too quickly, rather than sitting with the problem at hand. The problem with leap-frogging to a resolution is that this skips over what she feels is the most important part of the product-building process: understanding the problem for your users and identifying the opportunity for your business. Webflow’s VP Product Jiaona Zhang on how to break into the function for new grads or folks considering a career pivot and some of the most common missteps she sees PMs make in their early careers…Read more.
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In case you missed it
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