Hello, Hello - welcome to Femstree't’s life online. I’m Sarah and this is the 273rd edition of Femstreet. I’ve been enjoying some more time off work and eventually got stuck in Albania at some point. I hope you’ve all recharged for a busy H2 building and investing. I’ve decided to move Femstreet to a bi-weekly cadence to align better with my work travel schedule and make sure that we keep up the quality.
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Creating a product your customers didn’t realise they needed
The easy part is writing code. The hard part is building something people want: No more building. Just talk to customers. Vanta’s Christina Cacioppo shares how she came up with the idea for Vanta and approached customer discovery without any prior sales experience…Read more.
Fundraise like a sales executive
With the 2024 budgeting cycle kicking off in early Q4, how can a scale-up CEO best prepare their business to attract the right new investors, reasonable terms, and valuable Board members in a ‘new normal’? Joyce Liu shares the top reasons that lead to a successful fundraise…Read more.
Mastering the art of negotiation
Whether it's an offer to join a new company, a promotion, or a raise, embracing negotiation should be a proud moment, not a fearful one. When an offer or raise falls short of your expectations, avoid assuming the company undervalues you. Brianna Rooney on why you should seek clarification instead, and take control of the conversation, striking a balance between assertiveness and respect…Read more.
What B2B startups can learn from B2C companies
Take any B2C business - customers and their experience - are at the center of their business. B2C startups start with the customer need and work backward, while B2B frequently starts with the technology or product and moves outwards towards the customer. Hema Padhu on how the B2C mindsets can be easily applied to B2B and the change that is required on how leaders think about building and selling…Read more.
How to hire your first growth team
Many companies are establishing growth teams for the very first time, and there’s still very little practical advice for the sequence of building your first growth team. Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals. Dropbox’s Elena Verna on why a growth leader should not be your first hire and how you can structure your team…Read more.
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