Discover more from Femstreet
Measuring Marketing performance; Building your personal Board of Directors & More
Where women in tech lead, shape and fund the future.
Hello, Hello - welcome to Femstree't’s life online. I’m Sarah and this is the 269th edition of Femstreet.
Former head of FTX Ventures Amy Wu joins Menlo Ventures as an NYC-based partner focused on consumer startups. Brian and Lisa Sugar raise their second fund of $33M and launch a bespoke investment bank to advise startups on M&A. Oova raises $10.3M and unveils a membership model for at-home fertility testing. Finnish VC Voima Ventures led by Inka Mero launches a €90M fund for deep tech startups. European startups still have a long way to go to achieve gender parity. Black Seed raises £5M inaugural fund to invest in Black founders. CapitalG’s Laela Sturdy shares her strategy for investing during periods of economic instability. How Kyla Scanlon is making finance fun.
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From builders and investors in our universe…
Measuring Marketing performance
Marketing is in a transition phase right now. Stringent consumer privacy legislation reduces advertisers’ power to target customers and measure attribution. If you can’t measure attribution, how do you allocate marketing budget? Airtree’s Jackie Vullinghs shares how you can gauge marketing ROI in this new privacy first world…Read more.
Building your personal Board of Directors
A personal board of directors is more than just a group of acquaintances you call on when you need advice. It can shape you into a better leader, challenge your decisions, and help you fully unlock your potential. So forget about standard networking, and focus on finding your board of directors. Fractional COO Ha Nguyen shares advice for building your board even if you don’t have the right network…Read more.
How to become a Tech Lead
What makes a good Tech Lead? Tech Lead isn't as standardized of a role so every organization approaches it differently. The main job of a Tech Lead is to lead a team of engineers to successfully execute and deliver projects. Software engineer Irina Stanescu on why you have to show leadership qualities such as effective communication, ask great questions, and take initiative to get there…Read more.
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