Mapping your company's year; Raising a fund on your own; How your GTM motion impacts your marketing strategy
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online and our Easter Edition. I’m Sarah and this is the 264th edition of Femstreet.
Canaan Partners led by Maha Ibrahim closes $850M across two new funds. Favorite Daughter clothing line co-founders Erin and Sara Foster launch early-stage VC firm Oversubscribed to invest in consumer tech. Female founders navigated a tough 2022 market well. Tally Health led by Melanie Goldey raised a $10M Seed from Forerunner Ventures to fight ageing. Observability platform Honeycomb led by founder and CEO Christine Yen announces $50M in Series D funding. Jenny Fielding, Managing Partner of Everywhere Ventures, announces a $25M fund to back pre-seed founders around the world. Building a Mental Health Unicorn: The entrepreneurial journey of April Koh of Spring Health.
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From builders and investors in our universe…
Raising a fund on your own
Fundraising for your fund is a deeply personal journey. A process of relentless self reflection. A battle of the mind against itself. Having a thematic focus and differentiated value proposition help to stand out from the crowd. You need your early champions, have to keep momentum up and celebrate small wins. Yet LPs are unique creatures and not easy to navigate. Annelie Ajami shares valuable learnings from raising Anamcara Capital…Read more.
Mapping your company's year: how to sequence the big processes
Good sequencing saves time, especially once you hit 50 employees. There are a handful of recurring, company-wide activities that influence how everyone spends their time, including board meetings, business reviews, goals, budgeting, headcount planning, and performance reviews. Molly Graham shares a template for an annual company calendar to schedule recurring activities like business reviews, planning, and performance…Read more.
How to ask for feedback that will actually help you
Feedback-phobia is real. It’s so real that when asked how often they receive feedback, most people say: “not often”. The truth is, we don’t like giving feedback, and we don’t like receiving it (unless it’s positive). The key to maximising the chances of receiving meaningful feedback is in asking for it the right way. Irina Stanescu on how you can increase the chances of receiving constructive and meaningful feedback that will help you grow and develop both personally and professionally…Read more.
How your GTM motion impacts your marketing strategy and org chart
Marketing teams should operate (really) differently at self-serve, hybrid, and sales-led B2B startups. But all too often, founders and even marketers don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans. Emily Kramer breaks down everything you need to know about the impact of your GTM motion on your marketing strategy, how to audit if you have the right GTM motion and how your GTM motion impacts your website CTAs, channels, and content…Read more.
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In case you missed it
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