Building elephants, not unicorns; How to think like a modern Marketer; Hiring and retaining employees who act more like founders
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Femstreet is a media platform amplifying female voices, accelerating their success and creating a culture of empowerment - where women lead, shape, and fund the future.
Hello, Hello - welcome to Femstree't’s life online. I’m Sarah and this is the 271st edition of Femstreet. I’ve enjoyed a few weeks off and hope you also have time to recharge.
We’ve got some cool news: Femstreet is excited to be a community partner for the highly anticipated Sifted Summit in London this year!
Mark your calendars for October 4-5 and meet us at Magazine London for the hottest startup event in Europe, spotlighting the best strategies to combat the tech downturn and fuel innovation. With over 3,000 attendees, four stages of content, workshops and roundtables, meetups, editorial office hours and an unforgettable afterparty, we can’t wait to see you there!
We’ve got 5 VIP tickets reserved for Femstreet community members. If you’re a founder or C-level operator of a European-based/ founded startup or scaleup and would like to attend, please respond to this email asap. First come first serve!
Startups with all-women founding teams raised just $1.4B in H1. Supply Change Capital started by Latinas Noramay Cadena and Shayna Harris announces a $40M debut fund to invest in the global food industry. Jessica Verrilli, ex GV, and April Underwood, ex Slack, raised $75M for their debut fund Adverb Ventures. Does Twitter / X CEO Linda Yaccarino have the most difficult job in tech? The transformative shift in fitness culture.As humans confront the machines rapidly racing to replace them, how will advances in AI impact our corporate constructs? It’s time to retire the stereotype that women are worse at networking than men. HerMD, founded by Dr. SomiJavaid, is opening new women’s health clinics across the US following a $18M extension.
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We’ve spent the past decade celebrating unicorns, their tremendous growth and the founders and investors who shape them. The next decade deserves an icon that corresponds to the behaviours and traits of the most interesting companies operating today: The elephant is grounded in a clear purpose, puts community first and is a magnet for members who commit to the long haul. Erica Wenger of Park Rangers Capital on what makes elephants inevitable…Read more.
On hiring and retaining employees who act more like founders than employees
On one side, there are employees who think of the company as a job. Then there is the other side of the spectrum. This group has a different DNA – they pour their passion into the company because they believe in its mission, and add value to the company beyond their job description and responsibilities. Sarah Tavel of Benchmark shares that during times when growth becomes more of a grind and each incremental hire is evaluated more carefully, now is the time to make sure you are attracting and retaining mitochondria…Read more.
Manage the What, not the How
Micromanaging your employees is a really common pattern in a lot of leaders who have never managed people before. Controlling how work gets done only makes your company slower. Molly Graham says you have to learn to be extraordinary at aligning around the “what” and at coaching people as they go and let go of the “how”…Read more.
How to think like a modern Marketer and adapt to 2023's tools
To be a successful startup marketer in 2023 in addition to being great at distribution, you must be an audience & product expert, a no-code engineer and web developer, a designer and copywriter, a martech specialist and so much more. Incorporating new tools can be overwhelming and intimidating. Emily Kramer of MKT1 on the importance of adapting to changing marketing trends and tools…Read more.
Join the Femstreet Talent Collective!
Whether the recent layoffs impacted you or you’re looking for a new challenge or talent - we want to help. Join the Femstreet Talent Collective! New opportunities await.
We’ve got 200+ incredibly talented women in our Collective! Companies can get 1 month 50% off our Collective with the code femstreet50, cancel anytime.
For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community for new gigs across Product, VC, Chief of Staff profiles, Marketing, UX, Strategy etc — actively or passively. Apply to join now and choose from the open talent looking for their next thing here.
Are you looking for a new, big gig? Applicants, please apply to join our Talent Collectivehere.
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