How to create buy-in and move immovable things; To Interim CMO or not?; Ten commandments of consumer behaviour
Where women lead, shape, and fund the future.
Happy first December Sunday, friends - welcome to Femstree't’s life online. I’m Sarah and this is the 279th edition of Femstreet.
Demi Guo and Meng Chenlin raised a $55M Seed & Series A round for video AI platform Pika Labs led by Lightspeed, Conviction and Nat Friedman. Negotiating for the salary you deserve. Salesforce Ventures and Female Founders Fund back Kenyan climate-tech Amini founded by Nvidia exec Kate Kallot in a $4M seed round. Being a people pleaser is making you physically sick. OpenAI ditched the only two women on its board. For female founders, even a Ph.D. doesn't close the gender funding gap.
A message from Female Founder World
Partnerships are a smart way to get your business in front of other people’s audiences—and often they cost nothing.
Female Founder World, our fave community for entrepreneurial business owners and brand builders, created a free guide with 40+ partnership ideas. One of their Business Besties used the guide to land a partnership with Katy Perry’s shoe brand! Download the guide here, then check out one of their IRL or URL events (Female Founder World’s kinda famous for them!).
From builders and investors in our universe…
The "15% + 1 level" rule for creating buy-in and moving immovable things
How do you create buy-in from others when trying to change things in a company? Lots of PMs and Growth leaders have a comprehensive understanding of what is wrong within their organisation but they can’t get buy-in for their ideas. Leah Tharin argues you have to think one level higher than you are and affect >15%+ of that with an idea…Read more.
The ten commandments of consumer behaviour
Founders often think their vision and products can change the world, but they can't change human nature. The smartest founders remember they need to understand the human mind first. Consumers are overwhelmed, busy, and often lazy, they are emotional and even though they are pack animals, they adopt new products at different speeds. Magda Kala of Double Down Ventures on the principles of consumer behaviour founders should keep in mind to maximise their chances of success…Read more.
A framework for early revenue
The problem that most people encounter is direction: Not having clarity on the process leads to people building MVPs for 6 months. Doing everything except sales and customer validation. Staying way too long on a bad idea with 0 learning without testing your hypothesis rigorously. Maddie Wang on how to approach ideation and hypothesis validation before making any revenue…Read more.
To Interim CMO or not?
Building your leadership team should be a slow, thoughtful, and deliberate process. Bringing someone on board too quickly and firing them in just a few months creates chaos and affects your credibility as a founder. This is a perfect situation to bring on an interim CMO. It’s a low-risk, high-return option. Hema Padhu on the six signs you should opt for an interim CMO and when not to…Read more.
5 questions to ask your managers every month to help them grow as a leader
When you stop managing individual contributors and start managing other managers, a lot needs to change. So, how can you let go of the control? How can you trust them to do the job while you’re still responsible for it? Vinita Bansal on finding the sweet spot where you know just enough to coach when needed while giving them the space to explore, work things out on their own, and learn from their mistakes…Read more.
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