The sales pitch that will transform how you sell your product; How and when to talk about failures; The four pillars of a customer pain narrative
Where women in tech lead, shape and fund the future.
Happy Sunday, friends - welcome to Femstree't’s life online. I’m Sarah and this is the 276th edition of Femstreet.
VC firm Greycroft co-founded by Dana Settle cuts five investors including Partner Ellie Wheeler and Principal Sharla Grass after missing its fundraising target and refocuses on AI and Climate. General Catalyst acquires La Famiglia VC in Berlin run by Jeannette zu Fürstenberg to expand its Seed investing footprint. Black founders received 0.13% of capital this Q3. Athlete Allyson Felix on the power of speaking up and using your voice even if it shakes. Alpaca VC co-run by Aubrie Pagano closed on $78M in commitments for its third fund. ALIAVIA founded by Marisa Warren and Kate Vale closes a $8.7M fund to invest in female founders across Australia and the US. Caroline Ellison steps out of Sam Bankman-Fried’s shadow and gives her testimony. Banking startup Rho is in talks to buy creator startup Creative Juice run by Sima Gandhi. Netflix co-CEO Greg Peters decided to replace ad sales chief Jeremi Gorman with longtime Netflix executive Amy Reinhard. Having built one of tech’s most valuable startups, Melanie Perkins now has to arm it for huge battles ahead: winning in AI, fighting off Adobe and conquering the public markets.
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From builders and investors in our universe…
How to drive growth by leveraging customer pain for positioning and messaging
How many times have you landed on a website to be hit by product demos and explainer videos about how the product works without a word acknowledging your pain? Hema Padhu shares the four pillars of pain narrative and a simple framework to develop pain messaging to position your product to drive growth…Read more.
How to build a killer sales pitch and transform how you sell your product
Your real competition isn’t competitors, it’s the buyer’s “no decision”. In B2B software, it turns out buyers are more worried about messing up than they are about missing out. April Dunford on the typical B2B purchasing process and a two-part sales pitch structure that’ll transform your sales process…Read more.
The problem with glorifying failure
There’s been well-meaning advice to “talk about your failures” that’s propped on the back of trends like building in public and as a reaction to social media acting primarily as a highlight reel. The stories of failure are sparingly to punctuate a baseline history of wins, to show they’ve overcome challenges, to give them depth of character, and to make them more relatable. Wes Kao shares when and how should you talk about failures and what to consider so you can make an informed decision about what’s most advantageous for you…Read more.
Why Freemium might wreck your revenue
A free account that loves your product is part of your product and acquisition. But when does going freemium makes sense? A freemium offering works great for a new audience that’s waiting for you to open the gates. Not so much with an audience that you’ve already been catering to as you have that audience locked down already. How are you thinking about freemium vs free trial vs sales-led onboarding at your company? Leah Tharin dives into a misunderstanding of when Freemium indeed is the right choice, when it is time to abort and when to invest…Read more.
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In case you missed it
Thanks for tuning in this Sunday, have a good start to the week!
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