Unlocking the power of money words; Hard lessons from bootstrapping SaaS; A story of pricing, trial retention & purchase UX flows
Where women in tech lead, shape and fund the future.
Hello friends - welcome to Femstree't’s life online. I’m Sarah and this is the 274th edition of Femstreet.
How Glossier tried and failed to become a tech company. Elizabeth Clarkson of Sapphire Partners now manages five funds with $1.4B in assets that are focused on emerging managers on behalf of CalSTRS. Nordic-based Unconventional Ventures run by Thea Messel and Nora Bavey nears €30M fund close to back diverse European teams. Mei Lin Ng, Susie Harrison and Nathalie Stratton raised $4.7M in additional funding for their hardware company Hearth Display making digital whiteboards for family task management. The S&P 500 loses its sole black woman CEO with Walgreens departure. An anxious August - contextualizing monthly consumer sentiment and market momentum. Why a lot of small bets are better than a big one. Why ‘Follow Your Passion’ can be perilous career advice for women leaders. Claire Butler on Figma’s unique GTM motion.
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From builders and investors in our universe…
A story of pricing, trial retention and purchase UX flows
With 100 million users, a 4.8-star rating and 8B activities posted, Strava is one of the most popular fitness apps in the world. How does an app in such a crowded space monetise and stay competitive? Rosie Hoggmascall dives into the history of Strava’s monetisation, pricing changes and their post-purchase UX flow…Read more.
How to take time off and use it well
Time off is about giving yourself the space to breathe. It’s about learning what a day looks like when you’re not in back-to-back meetings. It’s about finding things that make you happy that have nothing to do with work. But there seem to be a lot of objections to taking time off and resetting before starting something new, even from people who can afford it. Molly Graham shares how to best structure and defend your time off…Read more.
Hard lessons from bootstrapping SaaS
You may have a product and happy customers, but it’s not clear how this will compound. Many products suck not because builders have lousy taste, but because they don’t use the product like a real customer. But before you can be customer-driven, you need to be self-driven. The work and the quality has to matter to you, even if there’s no audience in sight. Linda Zhang shares a few things you don’t learn as a tech PM that help you bootstrap your SaaS product…Read more.
How founders can write copy that converts
What if the words you use (accidentally) stir the wrong reactions in your users and prospects? The words we use or don’t use impact decisions and, in turn, money. Money words are the execution arm of persuasion. By strategically choosing your words, you can make people like you more, motivate your team to make good decisions and sound more confident. Joanna Wiebe on how you can use words as persuasive levers…Read more.
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