Discover more from Femstreet
Vertical GTM Motions; How to prepare for a new role; Making it easier for prospects to buy your product
Where women in tech lead, shape and fund the future.
Hello, Hello - welcome to Femstree't’s life online. I’m Sarah and this is the 272nd edition of Femstreet.
What happened to Katie Haun an her $1.5B crypto fund? Emily Man leaves Redpoint and joins Primary VC as B2B and Fintech Partner. Meet Window Snyder, the cybersecurity trailblazer who helped secure the internet and billions of devices. EventMobi acquiresd a16z-backed and female founded online events platform Run The World for an undisclosed amount. Can ‘No’ be a complete sentence for women leaders? European VCs are seeing an exodus of women investors. African provider pf central banking infra Emtech, founded by Carmelle Cadet, announced $4M from Matrix Partners. Working moms make $31k less than dads with degrees. Leadership and startup advice from a mom, wife, and first-time founder. Canva could be the next big tech IPO.
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From builders and investors in our universe…
The art of self-awareness
Self-awareness is a moving target — there’s always more to understand about ourselves. Successful leaders keep an eye on the personality traits that have helped them achieve their success. Strengths without self-awareness become weaknesses. Strengths examined regularly become superpowers. Coa’s Dr Emily Anhalt on dialling up your strengths deep within your founder DNA, while dialling down the weaknesses that might be holding you back…Read more.
Preparing for a new Role
Starting a new job poorly can be detrimental to your trajectory, but starting a new job well will set you up for long-term success. You are a foreigner in a foreign land. You are learning the ropes while also trying your best to fit in, connect with your coworkers, and avoid making mistakes early on. Deb Liu got a few tips that will give you the momentum to succeed…Read more.
Vertical GTM Motions
Verticalization leads to focus, and a focused go-to-market has major benefits. A lot of companies can just ride a vertical all the way to IPO. Ultimately, deciding when and how to “unverticalize” depends on how strong the signals are for your company. Sara Du of Alloy Automation shares her view on when you should verticalize, and when you should move horizontally again…Read more.
How to fix your demo request flow and increase revenue
Am I making it too hard for my prospects to buy our product? Buying software is typically a complicated mess with roadblocks around every corner. Emily Kramer of Mkt1 shares sales-led GTM motions with demo request flows that drive prospects to book a meeting and how to optimize your flow for conversion…Read more.
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