Fractional CMOs vs fractional Marketing Directors; Pricing strategies for every stage of your company; The bull case for chat interfaces
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 262nd edition of Femstreet. A big welcome to all new subscribers who joined us over the past week!
Meet Oana Olteanu of Signalfire, a rising star in venture. OpenAI CTO Mira Murati on building ChatGPT-4. Is the Chief membership worth it? The corporate network for women has a waitlist of 60,000 but growing challenges. A primer on storytelling and how to combine brand, business, culture and heritage in a coherent content strategy. Learn how to make angel investing your side hustle. 11 female gamers in e-sports who have made a name for themselves. 6 leaders share advice to the next generation of women in tech. You don’t buy talent. You build it.
A message from Just Go Grind
Learn from world-class founder
Get access to the minds of the world's best entrepreneurs with the Just Go Grind newsletter. Our deep dives into the stories, strategies, and successes of top founders provide invaluable insights and inspiration for entrepreneurs.
Each week, our newsletter delivers in-depth profiles of the most successful and innovative founders, covering everything from fundraising and marketing to hiring and team building. Our recent editions include Sam Altman, founder of OpenAi, Melanie Perkins, founder of Canva and Tope Awotona, founder of Calendly.
Subscribe to the Just Go Grind newsletter for free today and start learning from some of the greatest founders in the world, with new editions coming out every Sunday.
From builders and investors in our universe…
Maybe you need a fractional Marketing Director, not a fractional CMO
Why would you hire a fractional CMO in the first place? What do they do? Some only help with strategy, some help with strategy and roll up their sleeves, some excel at execution and are really fractional marketing directors. Amanda Natividad of SparkToro shares why you may need a fractional Marketing Director instead…Read more.
Freemium or free trial?
Deciding which pricing model to go with can be overwhelming and you need to be extremely careful as it can make it or break your product. What works for others may not work for your product. You need to have your own framework, strategy and understanding of customers to plan the pricing model - free-trial or freemium. Ritika Mehta on the common pitfalls and how your go-to-market strategy helps you decide which pricing model to opt for…Read more.
Pricing is never final
And there is more on pricing this week, because pricing strategy is both art and science, and doing it well is difficult even in a single-product, single-plan setting. As you scale, you’ll invariably introduce new features and products that will have to be packaged and priced for multiple personas and segments. Toast’s GM Enterprise Kelly Esten shares some of her top lessons learned from Toast’s journey to $900M+ in ARR and $2.5B+ in revenue…Read more.
How moonshots should raise VC
What is happening with moonshot funding lately and what are the implications for the venture industry? When we hear of huge amounts of money going to something that ultimately doesn't work out, people feel upset. But venture is about finding and supporting a few high-risk, high-payoff companies that make everything else worthwhile. Compound’s Nicole Ruiz shares how to best prepare your fundraise if you are building a moonshot startup…Read more.
The bull case for OpenAI’s threat to Google’s dominance
There are some categories of queries for which ChatGPT is magic, and many where it is plagued by hallucinations or inaccuracies. It’s easy then to wave off any speculation on OpenAI’s threat to Google as blinded by hype. What could the bull case be? Benchmark’s Sarah Tavel whether there is an opportunity for a new chat interface that but instead picks off a vertical or modality where this interface is strongest…Read more.
Join the Femstreet Talent Collective!
Whether you were impacted by the recent layoffs or you’re looking for a new challenge or talent - we want to help. Join the Femstreet Talent Collective! New opportunities await.
We’ve got ~200 incrediblly talented women in our Collective! Companies can get 1 month 50% off our Collective with the code femstreet50, cancel anytime.
For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community for new gigs across Product, Chief of Staff profiles, Marketing, UX, Strategy etc — actively or passively. Apply to join now and choose from the open talent looking for their next thing here.
Looking for a new, big gig? Applicants, please apply to join our Talent Collective here.
25% of our audience say the first thing they do when they wake up on Sunday morning is read Femstreet.
Reach out to our community of young business professionals and decision-makers, tell your story from a source that our readers trust through sponsored ads or job postings on our job board.
Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. Reserve your spot for 2023 now!
In case you missed it
A straight-talking deep dive into the equity terms that matter for founders
The future of media, community-driven knowledge networks, and the ownership economy
Thanks for tuning in this week, see you next Sunday!
Comments, questions, tips? Send me a note
Some great thought provokers in here!