Fractional CMOs vs fractional Marketing Directors; Pricing strategies for every stage of your company; The bull case for chat interfaces
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Maybe you need a fractional Marketing Director, not a fractional CMO
Why would you hire a fractional CMO in the first place? What do they do? Some only help with strategy, some help with strategy and roll up their sleeves, some excel at execution and are really fractional marketing directors. Amanda Natividad of SparkToro shares why you may need a fractional Marketing Director instead…Read more.
Freemium or free trial?
Deciding which pricing model to go with can be overwhelming and you need to be extremely careful as it can make it or break your product. What works for others may not work for your product. You need to have your own framework, strategy and understanding of customers to plan the pricing model - free-trial or freemium. Ritika Mehta on the common pitfalls and how your go-to-market strategy helps you decide which pricing model to opt for…Read more.
Pricing is never final
And there is more on pricing this week, because pricing strategy is both art and science, and doing it well is difficult even in a single-product, single-plan setting. As you scale, you’ll invariably introduce new features and products that will have to be packaged and priced for multiple personas and segments. Toast’s GM Enterprise Kelly Esten shares some of her top lessons learned from Toast’s journey to $900M+ in ARR and $2.5B+ in revenue…Read more.
How moonshots should raise VC
What is happening with moonshot funding lately and what are the implications for the venture industry? When we hear of huge amounts of money going to something that ultimately doesn't work out, people feel upset. But venture is about finding and supporting a few high-risk, high-payoff companies that make everything else worthwhile. Compound’s Nicole Ruiz shares how to best prepare your fundraise if you are building a moonshot startup…Read more.
The bull case for OpenAI’s threat to Google’s dominance
There are some categories of queries for which ChatGPT is magic, and many where it is plagued by hallucinations or inaccuracies. It’s easy then to wave off any speculation on OpenAI’s threat to Google as blinded by hype. What could the bull case be? Benchmark’s Sarah Tavel whether there is an opportunity for a new chat interface that but instead picks off a vertical or modality where this interface is strongest…Read more.
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Some great thought provokers in here!