How to organise your B2B growth marketing team; Shaping the role of your COO; Positioning at different stages of PMF
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 256th edition of Femstreet. If you enjoy this issue, please share it with your friends and like it above.
Chicago-based Buoyant run by Amy Francetic closes its $76M debut fund to back Climate Tech companies. For female founders, fundraising only from female VCs comes at a cost. Stripe’s CFO Dhivya Suryadevara is stepping down to focus on family matters. Céline Dufétel is now president and COO at Checkout.com. What female leaders really want at work. What ‘feminist Tinder’ promised. London-based but Africa-focused platform Jendaya raises funding to scale its luxury e-commerce platform. A steep decline: Venture capital funding for Black entrepreneurs fell 45% in 2022, compared to a 36% decline in all VC funding. What it takes to get paying users. Towards crypto literacy.
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From builders and investors in our universe…
Welcome to the Lockverse
A new generation of applications with reinvented UX, whose goal is to take a central spot on your lock screen, are on the rise. We are shifting away from the vast spaces of Web 3.0 to a more personal and intimate digital realm. In a world where digital abundance is the norm, the simplicity and exclusivity of the lock screen offers a refreshing change. Marie Dollé breaks down how our lock screen has become the most coveted digital estate for a whole new generation of apps…Read more.
Positioning at different stages of PMF
Positioning clarifies your product’s role and relevance in a category. It identifies a space you can legitimately own in your customer’s mind. But when is the right time to do positioning work? How soon is too soon? When is it too late? What if the market changes after you position your startup? Hema Padhu shares how to approach positioning across different stages of your company…Read more.
Organising your B2B growth marketing team
Do you know the difference between demand gen and growth marketing? Growth marketing is an umbrella term, while demand gen is a sub-function of growth marketing. Demand gen teams are responsible for outbound efforts and events in service of driving leads to sales—their efforts are mostly top of funnel. You should augment the demand gen function with an inbound and life cycle team to diversify your growth channels and support full-funnel growth. Emily Kramer of MKT1 on the ideal way to organise a growth marketing team…Read more.
How to hire and shape the role of a COO
The role of the COO is the most ambiguous of the C-Suite. Coupled with the fact that they’re often the unsung hero making sure things run smoothly behind the scenes, startups often delay hiring COOs simply because they're unsure what the role entails. Seasoned COO Sara Clemens, formerly at Twitch and Pandora, share how founders and CEOs can successfully scope and hire for the COO role and set their COO up for success…Read more.
Where will the $100B+ of SaaS spend go in the next decade?
Today, there is another transformative shift underway, this time with new and existing intelligent applications being built on top of foundation models. But what does the emerging Intelligent Applications layer look like? How does it compare and contrast with the previous era of SaaS applications? And most importantly - where will we see the value accrue? Sabrina Wu of Madrona on the next generation of novel applications…Read more.
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In case you missed it
A straight-talking deep dive into the equity terms that matter for founders
The future of media, community-driven knowledge networks, and the ownership economy
Thank you for tuning in this week. See you next Sunday!
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