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It takes very different skills to build for and compete in SMB versus Enterprise. The mid-market is the transitional segment between the two and not an easy segment to tackle for young companies. Mid-market companies tend to be more sophisticated, with different integration and security requirements but don’t behave like big Enterprise spenders. Tracy Young shares three distinct flavours of mid-market customers and how to best approach GTM…Read more.
Talking deadlines at work
Deadlines are created by people. To have more productive conversations about deadlines and timing, we should aim for less opacity and more open information sharing. If a manager doesn’t know what’s on their team member’s plate, they can’t help triage. If a team member doesn’t know why a deadline matters, they can’t manage their effort well or suggest an alternative path. Wes Kao shares how to make conversations about deadlines more approachable and effective…Read more.
Great products don’t sell itself
…they can, but Marketing’s job is to communicate the value and the product’s job is to deliver the value. A great product and strong marketing go hand in hand. You can’t just rely on word of mouth, you need a strong understanding of your customers and a strategy-loop. Fractional CMO Angie Jones outlines how building a customer-centric product will push you to think beyond just building a (perfect) product…Read more.
Why the internet is too monetizable now
Do you miss the old internet as it used to be? With its new algorithm, Tiktok has stopped pretending that its purpose is community, and art, and innovation, and creativity, and has instead arrived at its final resting place: commerce. Writer Clara is reflecting on how TikTok has succumbed to capitalism harder and faster than any social media platform that has come before…Read more.
Join the Femstreet Talent Collective!
Are you looking for a new, big gig? Applicants, please apply to join our Talent Collectivehere.New opportunities await. We’ve got 300+ incredibly talented women in our Collective! Companies can get 1 month 50% off our Collective with the code femstreet50, cancel anytime.
For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community for new gigs across Product, VC, Chief of Staff profiles, Marketing, UX, Strategy etc — actively or passively. Apply to join now and choose from the open talent looking for their next thing here.
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