Quimby Digital is a female-founded social media marketing agency and paid media agency working with high-growth start-ups around the globe. From social strategy to UGC content creation, Quimby has you covered. As featured in Nasdaq, Inc. Magazine, Business Insider and Forbes.
The early-stage founder’s guide to product-led growth
Wondering if product-led growth (PLG) is the right strategy for your SaaS business? GC’s Andrea Wang dives into the foundations of PLG, sharing insights from product leaders at Loom, Spline, and Notion. Explore different PLG models, learn how they differ from product-led sales (PLS), and discover key considerations for implementing PLG, such as organizational structures, success metrics, and determining if it aligns with your product and target audience…Read more.
Sales forecasting 101 for early-stage software companies
Want to build a predictable revenue engine for your startup? In this interview, Jackie Karmel, a former Stripe and Retool employee, shares her insights on the crucial role of sales forecasting. Discover when to start forecasting, who to involve, and how to adapt strategies for different sales motions and market conditions…Read more.
Do you set up your exit before you start your company?
By proactively building relationships with potential acquirers and competitors from day one, startups can potentially manufacture their own exit and achieve faster liquidity. While this approach may seem controversial and may not align with traditional VC models, it offers an intriguing alternative perspective on startup success and the path to acquisition. Elizabeth Yin on why founders should consider their exit strategy before starting a company…Read more.
The harsh realities of product-market fit
Merci Grace shut down her company Panobi and shares lessons learned from failing to find product-market fit. Merci discusses the importance of conducting customer research through proxies, the challenges of disrupting organizational silos, and the differing mindsets of executives and individual contributors when it comes to data transparency and efficiency…Read more.
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