Founders are hitting the reset button, going back to the basics, and building companies that are lean, mean, and ready to conquer from day one. Dive into our latest blog post in which founders and investors unveil the strategies and insights essential for creating an enduring business legacy.
Sora, OpenAI’s new text-to-video AI model, can create realistic scenes. CTO Mira Murati explained how it works but ducked questions about how the model was trained. Congrats to our friends at Ada Ventures co-run by Check Warner for raising fund two of $80M to back diverse founding teams.Stephanie Campbell, Diana Murakhovskaya and Leslie Goldman Tepper close Artemis Fund II of $36M to back diverse founders solving ‘big, hairy problems’. Seven Seven Six’s Katelin Holloway discusses how she evaluates startups and shared advice for first time founders.An interview with Ophelia Brown, the woman who raised $1B. Magdalena Kala on the 10 hard truths about creator-fan relationships. Europe’s female-founded teams still fall behind for funding but they broke two big records in 2023.A list of Open Source LLM Tools by Chip Huyen.
From builders and investors in our universe…
“Discomfort signals learning is ahead.”
Tricks for running GTM experiments
Startups operate based on assumptions and imperfect information — a game of trial and error. Designing go-to-market strategies and planning over months can consume significant time and become a distraction, especially knowing the market will likely invalidate the plans within weeks. Jen Abel from JJellyfish shares her recommendations after conducting/running market experiments for eight years…Read more.
Running a startup during pregnancy
Balancing the pressure of running a pre-product market fit startup and being a passionate, decisive leader while being pregnant is a delicate dance. Founder Alice Pelton shares her perspective on miscarriage anxiety, when to tell your team, and dealing with once-in-a-career opportunity…Read more.
“So the very, very first step that any company has to do is to define what is the moment? The Aha moment is something that we can measure...so for instance, for a delivery driver, it could be the first time they actually successfully completed an order with a client."
The death of classical sales
Sales isn't dying; it's evolving. The old focus on just making sales without considering customer retention is outdated. Now, companies prioritize long-term relationships over quick wins. The role of sales is becoming more data-driven, aiming to provide value and sustain long-term customer monetization. Leah Tharin breaks down the importance of running a product-led strategy and its capability to empower your sales and marketing teams…Read more.
A guide to the wedge marketing strategy
Early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will fall flat in 2024. The wedge strategy is a much better path to becoming a massive startup even if it feels like you are starting “small”. Emily Kramer on how to find your initial niche, expand from your initial wedge, and how this differs with horizontal and vertical products…Read more.
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