Alexa von Tobel and Penny Pritzker close $330M in capital commitments for Inspired Capital fund III. Women CEOs at Fortune 500 companies have shorter tenures than men. Voyager Ventures founded by Sarah Sclarsic and Sierra Peterson just raised its second $100M fund to back climate tech startups.Twins Danielle and Leah Cohen-Shohet share their story and how they raised $75M to build out beauty and wellness platform GlossGenius. The journey of a black female founder.A record number of women and minority owned firms launch new funds.Scale AI founder Lucy Guo raises a $40M Series A for her new creator economy venture Passes led by Bond Capital. Seven-time Grand Slam winner Venus Williams launches Palazzo, a new generative AI-powered interior design platform.
Thingtesting is a product discovery & review platform for consumer brands that are loved by 3.5M+ curious consumers.
They just launched a new tool for omnichannel brands who want to drive sell-through in sales channels like Whole Foods, Target, Amazon, Sprouts, or Sephora.
Calling all consumer brands: check it out here and mention Sarah sent you to get 2 weeks free!
From builders and investors in our universe…
The other dimension of thinking when you’re going multi-product is if it allows you to unlock a net new user base that you weren't targeting before.
- Tara Seshan
Lessons from going multi-product
Embarking on the journey from a single flagship product to a diversified portfolio is akin to navigating uncharted waters in product development. It's a journey of excitement and uncertainty, where strategic decisions can shape a company's growth trajectory. But when is the right time to introduce a second product, and what does it mean for your org design? Tara Seshan shares nine lessons from her playbooks for going multi-product…Read more.
How to market “marketing” internally
Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s job is to understand an audience and communicate to that audience in a value-added way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. You, as a marketer, need to spend more time on “internal marketing” than you may think. Emily Kramer shares advice for getting buy-in on your marketing work…Read more.
The ultimate guide to willingness-to-pay
Why are so few product teams testing their pricing? Pricing is the most under-leveraged growth lever. It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams. That’s because pricing can be scary, irrational, and hard to know if you’ve done it right. Kristen Berman on how you can effectively run your willingness to pay study, with templates and actional guides…Read more.
Why AI killed the traditional SaaS GTM playbook
The exorbitant costs of building AI software—from renting GPUs, talent shortages, sky-high salaries, and API costs—stress the need to achieve positive momentum or risk running out of funds. While the general framework of GTM strategy remains similar to the enterprise SaaS era, the increased time pressure is pushing many AI startup founders to rethink their approach. Viviana Faga of Felicis lays out six major ways GTM is shifting in the age of AI…Read more.
What we should have in a first call is a way for sales reps to consistently communicate our point of view on the market, our differentiated value, and why they should choose us over the alternatives.
- April Dunford
Why positioning fails to make the jump from Marketing to Sales
Great B2B positioning will die inside the company if it doesn’t successfully jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way for that positioning to fail is to fumble its activation in the sales team. April Dunford covers the four biggest stumbling blocks for companies…Read more.
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