Welcome to Femstreet’s life online in 2024. I’m Sarah and this is the 281st edition of Femstreet.
We believe the importance of enduring company building has become more pronounced than ever before. If you are a founder, we would love to hear from you about your principles for building an enduring organisation and the advice you would give other early-stage founders who need to balance pace/growth/longevity for setting the right foundations. Hit the reply button below if you have something to share with us and want to get featured in a guide!
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Product Marketing holds a unique and powerful place in an organisation. It is the bridge between the inspiration of Marketing and the practical application of Product. It’s like a three-act play: Inbound Marketing, Go-to-Market initiatives, and Outbound Marketing. Desiree Motamedi on the three pillars of product marketing and the skills needed to be an effective PMM partner…Read more.
How to get started as an interim CMO
If you choose to go down the interim path, take a long, hard look at your motivations. Is it shiny objects like independence, money, freedom, and flexibility, or something deeper, like a true purpose? Hema Padhu covers how she got started, lessons learned, mistakes made, risks of fractional work, and how to think about pricing…Read more.
Why influence without authority is a vital skill for anyone
Whether you're an individual contributor or a leader, the ability to influence without authority allows people to get things done, move quickly, and turn their ideas into reality. Influence without authority is essential for senior management roles and the C-suite. It’s more than simply persuading others. It involves effective communication, empathy, understanding different perspectives, and building trust and respect. Irina Stanescu on some of the situations where influencing without authority is critical…Read more.
How to present to your CEO
Meetings with CEOs and executives can go in any direction. Like doctors with bad handwriting, executives are notorious for zooming in on one detail or unexpectedly changing the topic. Many people assume meetings with CEOs will be a formal presentation, delivered from beginning to end with no interruptions. This might be the case for some meetings, but most will be more interactive and flexible. Wes Kao shares how to prepare for and run a meeting when you present to your CE …Read more.
Building a sustainable company without running out of runway
What is the number one reason PMF work gets deprioritised? Because of the pressures to grow. In a growth role at a startup, you feel a lot of pressure to grow and to perform. Whether this is from investors, your founder or the fact that you know you have a limited runway. Whenever you aren’t working on that growth problem, it feels like you are wasting time and not making progress. Daphne Tideman shares advice on how to grow without PMF…Read more.
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This is the exact mental debate I'm having right now!