Do’s and don’ts to get better at giving and receiving feedback; The GACC marketing brief; Why early hype is dangerous & More
Where women in tech lead, shape and fund the future.
I’m Sarah and this is the 190th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends.
Hello friends, Femstreet’s back from its annual summer break, we’ve missed you!
In a multi-part series, Femstreet collaborated with Pulley, a cap table platform for growing startups, to break down all things equity: what it is, why it matters, and how a founder should think about parting with it. All parts are now publicly available for you:
Part I: What is equity, and why does it matter.
Part II: A straight-talking deep dive into the equity terms that matter for founders.
Part III: Is your cap table broken? Mistakes to avoid.
Let’s get into it.
GGV Capital gave this real estate startup founder a term sheet 48 hours after meeting. How well do you really understand seed-stage financing? Pinduoduo: Together, More Bull, More Bear, More Fun. Why aren't there more programming languages startups? All Raise launches virtual bootcamp for women and nonbinary founders. Can you live off women-run brands? Senior female VCs call out major funding disparity in Europe. Why it's incredibly rare for women-led companies to IPO. Female Founders Fund closes $57M in new funding. When food meets social. Eka Ventures closes $95M Impact VC fund for sustainable consumption, healthcare and society.
Arianna Simpson made General Partner at a16z.
Parul Singh was promoted to Partner at Initialized.
This week’s newsletter is sponsored by…
Launch and accelerate your career in tech.
How many times have you told yourself that you’re finally going to learn SQL? Tableau? Or even product frameworks and KPIs? And it never ends up happening? Enter Skillful: the world’s first cohort-based program dedicated to business careers in the tech industry. Think roles like Strategy & Operations, Product and Growth. At Skillful, you get access to programs that are built and led by operators from some of the best companies in the world. And you’ll join a tight-knit community of grads who have been hired by employers like Stripe, TikTok, Uber and more.
What founders, startup operators, and investors are talking about…
5 startup lessons learned the hard way
“The combo of not validating first AND not knowing how to do consultative sales was toxic.” Ming Zhao of DeNexus left as CTO/co-founder of her first startup six months ago. Here are her biggest mistakes and takeaways so that hopefully you avoid them…Read more.
Why the next big consumer platforms are social games
Wondered why our consumer social experiences are starting to look and feel like games at every level? Alexandra Sukin of Bessemer Venture Partners explores why many new consumer platforms are social games and how game mechanics/artifacts are permeating all aspects of our online lives…Read more.
7 do’s and don’ts to get better at giving and receiving feedback
People assume that giving and receiving feedback is easy or intuitive, but it’s not. Mathilde Collin, Founder of Front, shares seven tips for giving and receiving feedback to help leaders practice radical candor…Read more.
“Users go from being drunk with hype, to having a hangover.”
It’s hard not to view hype with a mix of both awe and fear. Hype applied at the right moment can make a startup, while the wrong moment can doom it. Sarah Tavel of Benchmark on why early hype is dangerous in consumer social…Read more.
Finding the right product persona
Finding the right product role fit is an important task for the success of your future business. Eva Nahari of DNX Ventures shares guidelines for hiring the right candidate for a product position…Read more.
The GACC Marketing Brief
Marketers spend too much time on busy work. This is a trap we fall into when we focus on quantity of work instead of impactful work from the start. Enter the GACC of Emily Kramer of MKT1…Read more.
How the desire to maintain a personal brand may be harming your business.
We take it as gospel that you need to build a personal brand as a founder/online business owner, but at what cost? Ellen Donnelly of The Ask dives into the darker sides of having an online presence as a business owner: distraction, burnout, cancel culture, and the tricks that followers and algorithms play on you…Read more.
The art of generating an idea
Why do most people who try to find startup ideas fail? Because they simply try to sit and think about finding an idea that leads to too many bad ideas and ultimately fails miserably. Ritika Mehta of Visualist shares her 3-step framework to generate a startup idea…Read more.
Setting your team up for distributed heavy lifting
When you hire high-performing people, there’s never a problem with being able to move fast or wear multiple hats. However, once it’s no longer the “norm” it becomes less efficient, and you start to tap into a region of the brain that treads on threat Cat Noone of Stark on how to pursue growth for yourself and your team…Read more.
Check out our new member-only perk: Deals!
Within the first week of launch, we saved our members over $265K+ in SaaS spend on Airtable, Stripe, Carta & Mercury etc. In addition to the discounts, for $10 per month or $100 per year, you as a Femstreet member get:
💬 Access to our private community network with 650+ members on Slack
📩 An additional weekly Member Briefing in your inbox
🎥 Interactive bi-weekly video networking sessions
💥 Vetted resources like our Operator Ocean with 200+ resources
🛠️ A free featured job post on our job board as annual membership holders
👀 Looking for a fresh start after summer? Check out 110+ new opportunities on our Job Board
The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday!
Featured Jobs this week
👉 Head of Platform @Emeerge Education
👉 Director, Product Management @SwagUp
👉 Senior Scala Developer @Yonder
👉 Digital Marketing Exec @Sifted
👉 Reporter @Sifted
👉 Community Expert @Noice Care
Check out all of the open roles or post your own here.
Reach out to our community of young business professionals and decision-makers, tell your story through a source our readers trust through sponsored ads, feature job postings on our job board & newsletter, or join our list of exclusive community deals.
Our readers are global and increasingly more diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those that want to partner with us in Q4. We got a few slots left from October.
And In Case You Missed It
The future of media, community-driven knowledge networks, and the ownership economywith Sari Azout - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
Community-led product growth - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing- for members only
5 trends in data- for everyone
5 internal processes to increase customer retention- for everyone
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
Effects of hype and exclusivity on launch strategies- for everyone
The Athlete CEO- for everyone
’Til next Sunday 👋
Comments, questions, tips or raising your Seed round? Send me a note
Written by Sarah Nöckel, Seed Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.