To build in public or not; Why “validate your idea” is bad advice

Where women in tech lead, shape and fund the future.

I’m Sarah and this is the 187th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends. You da best!

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Athlete turned entrepreneur: Olympian Allyson Felix launches her own shoe company, backed by Redpoint Ventures. “We’re designing products for women, by women, and we pride ourselves on having an equitable, majority-women team.” Vedika Jain and Ryan Hoover close Weekend Fund III. Creativity is dead, long live curation. Programs for emerging managers. Welcome to the 10th House. Linktreet’s Passion fund. A love letter to enterprise founders. Veo CEO Candice Xie is building a sustainable scooter company, and it’s working. Your guide to understanding stock picking. The story of a first-time founder who also juggles an investor hat. Join the marketer syndicate on AngelList. How a Black female edtech founder attracted $12.1M in venture capital. How Canva became an unexpected pandemic winner. Women-led crypto data firm Kaiko raises $24M series A. Key to a successful marketing campaign. Who will build consumers a debt dashboard?

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What founders, startup operators, and investors are talking about…

Why “validate your idea” is bad advice

“Validate your idea” nudges you to prove that you are right, which makes you extra vulnerable to false positives. Here’s a reality check: real validation only comes after launching. Before then, de-risking your idea is the best way to save time. Linda Zhang on how to best reframe your idea as a series of risks…Read more.

DeFi-ing the rules of traditional finance

Cryptocurrency and blockchain promise to decentralize and democratize finance. While there’s been significant innovation, risks remain. Natalie Luu of Lightspeed Venture Partners on the future of decentralized finance…Read more.

Building in public is itself a story that sells your product

When building in public you’re not only documenting the process but also build your own brand and become your own PR. Founder’s build in public, share their struggles and vulnerabilities and bring people along with the journey. Ritika Mehta of The Visualist on …Read more.

But to build in public or not… that’s the question, eh?

The interwebs are buzzing with chatter about the aptly titled #buildinpublic approach to product building. How do we decide if it’s for you? Are there risks to this approach? What does it entail? Kanika Tibrewala of obvious shared some insights from a product design perspective to help you evaluate if you should jump onto the building in public train …Read more.

Screw the MVP

Your MVP will never be enough. It does take strength to put in front of your customer the output of the first iteration of your product. Anca Onuta on the main challenges you’re facing with your MVP and how you can build in an agile way…Read more.

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👀 Looking for a fresh start? We spy some fresh new jobs on our Job Board

The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.

Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday!

Featured Jobs this week

👉 Head of Engineering @MarineSnow (Global/remote)
👉 Senior Software Engineer at Ridgeline (NYC)
👉 Content Director @Ascend (Global/remote)
👉 UX/UI Design Consultant @Diem (NYC)

👉 Product Designer @Lune (London)
👉 Reporter @Sifted (London)
👉 Director, Legal and Business Affairs @Motion Paradox (London)
👉 Insights Analyst @Atomico (London)
👉 Associate
 @Northzone (London and NYC)
👉 Venture Designer @Founders Factory (London)

Here is a perspective on what it’s like to work at Northzone as an Associate.

Check out all of the open roles or post your own here.

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And In Case You Missed It

’Til next Sunday 👋

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Written by Sarah Nöckel, Seed Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.