To build in public or not; Why “validate your idea” is bad advice
Where women in tech lead, shape and fund the future.
I’m Sarah and this is the 187th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends. You da best!
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Insights
Athlete turned entrepreneur: Olympian Allyson Felix launches her own shoe company, backed by Redpoint Ventures. “We’re designing products for women, by women, and we pride ourselves on having an equitable, majority-women team.” Vedika Jain and Ryan Hoover close Weekend Fund III. Creativity is dead, long live curation. Programs for emerging managers. Welcome to the 10th House. Linktreet’s Passion fund. A love letter to enterprise founders. Veo CEO Candice Xie is building a sustainable scooter company, and it’s working. Your guide to understanding stock picking. The story of a first-time founder who also juggles an investor hat. Join the marketer syndicate on AngelList. How a Black female edtech founder attracted $12.1M in venture capital. How Canva became an unexpected pandemic winner. Women-led crypto data firm Kaiko raises $24M series A. Key to a successful marketing campaign. Who will build consumers a debt dashboard?
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What founders, startup operators, and investors are talking about…
Why “validate your idea” is bad advice
“Validate your idea” nudges you to prove that you are right, which makes you extra vulnerable to false positives. Here’s a reality check: real validation only comes after launching. Before then, de-risking your idea is the best way to save time. Linda Zhang on how to best reframe your idea as a series of risks…Read more.
DeFi-ing the rules of traditional finance
Cryptocurrency and blockchain promise to decentralize and democratize finance. While there’s been significant innovation, risks remain. Natalie Luu of Lightspeed Venture Partners on the future of decentralized finance…Read more.
Building in public is itself a story that sells your product
When building in public you’re not only documenting the process but also build your own brand and become your own PR. Founder’s build in public, share their struggles and vulnerabilities and bring people along with the journey. Ritika Mehta of The Visualist on …Read more.
But to build in public or not… that’s the question, eh?
The interwebs are buzzing with chatter about the aptly titled #buildinpublic approach to product building. How do we decide if it’s for you? Are there risks to this approach? What does it entail? Kanika Tibrewala of obvious shared some insights from a product design perspective to help you evaluate if you should jump onto the building in public train …Read more.
Screw the MVP
Your MVP will never be enough. It does take strength to put in front of your customer the output of the first iteration of your product. Anca Onuta on the main challenges you’re facing with your MVP and how you can build in an agile way…Read more.
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Featured Jobs this week
👉 Head of Engineering @MarineSnow (Global/remote)
👉 Senior Software Engineer at Ridgeline (NYC)
👉 Content Director @Ascend (Global/remote)
👉 UX/UI Design Consultant @Diem (NYC)
👉 Product Designer @Lune (London)
👉 Reporter @Sifted (London)
👉 Director, Legal and Business Affairs @Motion Paradox (London)
👉 Insights Analyst @Atomico (London)
👉 Associate @Northzone (London and NYC)
👉 Venture Designer @Founders Factory (London)
Here is a perspective on what it’s like to work at Northzone as an Associate.
Check out all of the open roles or post your own here.
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And In Case You Missed It
The future of media, community-driven knowledge networks, and the ownership economy with Sari Azout - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
Community-led product growth - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing- for members only
5 trends in data- for everyone
5 internal processes to increase customer retention- for everyone
Tips for founder personal brand building - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
Effects of hype and exclusivity on launch strategies- for everyone
The Athlete CEO- for everyone
’Til next Sunday 👋
Comments, questions, tips or raising your Seed round? Send me a note
Written by Sarah Nöckel, Seed Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.