Mind the pipeline; Principles for effective remote work; LP’s perspectives for emerging managers & Retailtainment

Where women in tech lead, shape and fund the future.

Hi, thank you for opening. I’m Sarah and this is the 180th (whoop whoop) edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends.


April Underwood’s local marketplace startup Nearby raises $21M Series A. Jessica Alba’s Honest Co. is one of very few unicorns to lose their horn and then regrow it. The stock jumped in its market debut, with Honest Co. raising $412.8M, and Alba becoming the youngest Latina to ever take a brand public. Jomayra Herrera joins Reach Ventures as Partner. Christina Cacioppo’s Vanta announces $50M Series A from Sequoia. How this kids toy designer built a $500m brand while battling with depression. Why Doge is an iteration Janet Yellen, but in coin form. How to make diversity, equity, and inclusion a reality with Virtual Reality. Investors spend 18% more time on pitches coming from all-male teams.

This week’s newsletter is sponsored by…

Speed up your SOC 2 audit

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What founders, operators, and investors are talking about…

How to build a podcast brand

Sonal Chokshi has helped catapult the a16z pod to its current status as one of the most popular and influential in tech. She published her master frameworks, including the 5 levers for shaping a podcast conversation and methods for creating FOMO and critical mass to lure top experts…Read more.

The next revolution in commerce will be driven by the seller

Accelerated by the pandemic customers moved online to buy groceries, household products, personal care, home furnishings, takeout, etc. With the rise of social media discovery, the face of the seller is evolving and new tools are enabling direct connections and transactions between creator and customer. Kirsten Green of Forerunner Ventures on three core categories driving this new commerce economy…Read more.

Principles for effective remote work

Solo Capitalists are responsible for sourcing, winning, and supporting a portfolio of companies. How they spend their time directly impacts their ability to win allocations in today’s hyper-competitive fundraising climate. Brianne Kimmel of Work-Life Ventures says you need to optimize for deep work, align on big rocks, batch routine tasks, work your outbox and build for scale…Read more.

“All the stuff I got wrong”

Being an entrepreneur for life will come with more than its fair share of wild highs and soul-destroying lows. Sharmadean Reid of The Stack reflects on the last year with this frank and honest account of leading and pivoting during the pandemic…Read more.

LP’s perspectives for emerging managers

Magdalena Kala gives some insights into how LPs assess investment opportunities in emerging fund managers from pre-fundraising, GP commitment, decision making, co-invest, and maintaining LP relationships…Read more.


Just until recently, the online shopping experience boiled down to a search box, a drop-down menu, and a few filters. Today, the sales experience has been designed to fulfill the demands of consumers who consistently seek uniqueness. With new and emerging technologies the next frontier for retailers is becoming wizards, magicians…. to truly enchant our senses. Marie Dollee dives into the world of new shopping experiences…Read more.

Mind the pipeline

Understanding pipeline cohort behavior is not only mission-critical for forecasting bookings, but also for understanding pipeline gap analysis. Cassie Young of Primary VC walks you through some math that B2B SaaS upstarts often overlook — and why they should pay closer attention…Read more.

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💥 Job Board

Hiring continues to be the hardest part for young companies. This is where Femstreet wants to help. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community. Explore 150+ opportunities across VC, product, marketing, sales & design.

Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday!

Lead Product Designer @Notus (Remote/NYC)
Notus led by Yuliya Bel helps companies accelerate through community-led growth. You will be designer #1 and create the foundational design systems for Notus - from the look and feel of the core product to the end-to-end user journey. You will lead and build out your own team. Sounds like a good fit for you? Apply here.

Solution Engineer @Fiberplane (Remote/Amsterdam)
At Fiberplane, we're reshaping the DevOps landscape by defining the future of collaboration for infrastructure teams. We’re venture-backed and looking for a Solution Engineer to lead our customer discovery process and grow our community of early adopters. Apply here.

HR Manager @SwagUp (Remote)
SwagUp brings simplicity and quality to the world of branded swag. As HR Manager will join our Talent & Culture team as a partner and a leader that will guide our people strategy for the entire organization. Apply here.

Check out all of the open roles or post your own here.

Mark your calendar

🗓️ May 11
The next '#EcosystemGiants' with Meagan Loyst of Lerer Hippeau

🗓️ May 12
Fireside Chat with Shuo Wang, Co-Founder & CRO at Deel 

🗓️ May 21
Virtual Ethereum Meetup with Linda Xie

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Our readers are global and increasingly more diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those that want to partner with us.

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And In Case You Missed It

See you next week, friends 👋

Comments, questions, tips or raising your Seed round? Send me a note

Written by Sarah Nöckel, Seed investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.