Discover more from Femstreet
Unlocking the power of money words; Hard lessons from bootstrapping SaaS; A story of pricing, trial retention & purchase UX flows
Where women in tech lead, shape and fund the future.
Hello friends - welcome to Femstree't’s life online. I’m Sarah and this is the 274th edition of Femstreet.
How Glossier tried and failed to become a tech company. Elizabeth Clarkson of Sapphire Partners now manages five funds with $1.4B in assets that are focused on emerging managers on behalf of CalSTRS. Nordic-based Unconventional Ventures run by Thea Messel and Nora Bavey nears €30M fund close to back diverse European teams. Mei Lin Ng, Susie Harrison and Nathalie Stratton raised $4.7M in additional funding for their hardware company Hearth Display making digital whiteboards for family task management. The S&P 500 loses its sole black woman CEO with Walgreens departure. An anxious August - contextualizing monthly consumer sentiment and market momentum. Why a lot of small bets are better than a big one. Why ‘Follow Your Passion’ can be perilous career advice for women leaders. Claire Butler on Figma’s unique GTM motion.
A message from guidde
Magically create video documentation with AI.
Tired of explaining the same thing over and over again to your colleagues? It’s time to delegate that work to AI. guidde is a GPT-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation. Turn tedious documentation into stunning visual guides Save valuable time by creating video documentation 11x faster Share or embed your guide anywhere for your team to see Simply click capture on our browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to actions.
The best part? Our extension is 100% free.
From builders and investors in our universe…
A story of pricing, trial retention and purchase UX flows
With 100 million users, a 4.8-star rating and 8B activities posted, Strava is one of the most popular fitness apps in the world. How does an app in such a crowded space monetise and stay competitive? Rosie Hoggmascall dives into the history of Strava’s monetisation, pricing changes and their post-purchase UX flow…Read more.
How to take time off and use it well
Time off is about giving yourself the space to breathe. It’s about learning what a day looks like when you’re not in back-to-back meetings. It’s about finding things that make you happy that have nothing to do with work. But there seem to be a lot of objections to taking time off and resetting before starting something new, even from people who can afford it. Molly Graham shares how to best structure and defend your time off…Read more.
Hard lessons from bootstrapping SaaS
You may have a product and happy customers, but it’s not clear how this will compound. Many products suck not because builders have lousy taste, but because they don’t use the product like a real customer. But before you can be customer-driven, you need to be self-driven. The work and the quality has to matter to you, even if there’s no audience in sight. Linda Zhang shares a few things you don’t learn as a tech PM that help you bootstrap your SaaS product…Read more.
How founders can write copy that converts
What if the words you use (accidentally) stir the wrong reactions in your users and prospects? The words we use or don’t use impact decisions and, in turn, money. Money words are the execution arm of persuasion. By strategically choosing your words, you can make people like you more, motivate your team to make good decisions and sound more confident. Joanna Wiebe on how you can use words as persuasive levers…Read more.
Join the Femstreet Talent Collective!
Are you looking for a new, big gig? Applicants, please apply to join our Talent Collective here. New opportunities await.
We’ve got 300+ incredibly talented women in our Collective! Companies can get 1 month 50% off our Collective with the code femstreet50, cancel anytime.
For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community for new gigs across Product, VC, Chief of Staff profiles, Marketing, UX, Strategy etc — actively or passively. Apply to join now and choose from the open talent looking for their next thing here.
25% of our audience say the first thing they do when they wake up on Sunday morning is read Femstreet.
Reach out to our community of young business professionals and decision-makers, and tell your story from a source that our readers trust through sponsored ads or job postings on our job board.
Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. Reserve your spot for Q4 2023 now!
In case you missed it
Thanks for tuning in this Sunday!
Comments, questions, tips? Send me a note.