Measuring Marketing performance; Building your personal Board of Directors & More
Where women in tech lead, shape and fund the future.
Hello, Hello - welcome to Femstree't’s life online. I’m Sarah and this is the 269th edition of Femstreet.
Insights
Former head of FTX Ventures Amy Wu joins Menlo Ventures as an NYC-based partner focused on consumer startups. Brian and Lisa Sugar raise their second fund of $33M and launch a bespoke investment bank to advise startups on M&A. Oova raises $10.3M and unveils a membership model for at-home fertility testing. Finnish VC Voima Ventures led by Inka Mero launches a €90M fund for deep tech startups. European startups still have a long way to go to achieve gender parity. Black Seed raises £5M inaugural fund to invest in Black founders. CapitalG’s Laela Sturdy shares her strategy for investing during periods of economic instability. How Kyla Scanlon is making finance fun.
A message from Drata
Don’t let compliance get in the way of sales. With powerful automation, step-by-step workflows, and expert support, Drata puts compliance on autopilot so you can focus on sales, not on security reviews. With over 400 5-star G2 reviews, you’ll see why 2,500+ customers, including Notion and Lemonade, choose Drata to automate compliance for SOC 2, ISO 27001, GDPR, and 11 other frameworks. Femstreet readers get 10% off and waived implementation fees. Book a demo to see automation in action.
From builders and investors in our universe…
Measuring Marketing performance
Marketing is in a transition phase right now. Stringent consumer privacy legislation reduces advertisers’ power to target customers and measure attribution. If you can’t measure attribution, how do you allocate marketing budget? Airtree’s Jackie Vullinghs shares how you can gauge marketing ROI in this new privacy first world…Read more.
Building your personal Board of Directors
A personal board of directors is more than just a group of acquaintances you call on when you need advice. It can shape you into a better leader, challenge your decisions, and help you fully unlock your potential. So forget about standard networking, and focus on finding your board of directors. Fractional COO Ha Nguyen shares advice for building your board even if you don’t have the right network…Read more.
How to become a Tech Lead
What makes a good Tech Lead? Tech Lead isn't as standardized of a role so every organization approaches it differently. The main job of a Tech Lead is to lead a team of engineers to successfully execute and deliver projects. Software engineer Irina Stanescu on why you have to show leadership qualities such as effective communication, ask great questions, and take initiative to get there…Read more.
Join the Femstreet Talent Collective!
Whether the recent layoffs impacted you or you’re looking for a new challenge or talent - we want to help. Join the Femstreet Talent Collective! New opportunities await.
We’ve got 200+ incredibly talented women in our Collective! Companies can get 1 month 50% off our Collective with the code femstreet50, cancel anytime.
For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community for new gigs across Product, VC, Chief of Staff profiles, Marketing, UX, Strategy etc — actively or passively. Apply to join now and choose from the open talent looking for their next thing here.
Are you looking for a new, big gig? Applicants, please apply to join our Talent Collective here.
25% of our audience say the first thing they do when they wake up on Sunday morning is read Femstreet.
Reach out to our community of young business professionals and decision-makers, and tell your story from a source that our readers trust through sponsored ads or job postings on our job board.
Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. Reserve your spot for 2023 now!
In case you missed it
Thanks for tuning in this week!
👋 Sarah
Comments, questions, tips? Send me a note
From FTX to AI. So interested to see which AI trends emerge as sustainable. Hopefully we have learned a thing or two about crypto speculation and investing in blockchain startups 😆