Discover more from Femstreet
Competing in the midst of a platform shift; Defining ICP & GTM sequencing; How to organise a B2B SaaS marketing team
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 263rd edition of Femstreet.
Kara Nortman, ex Upfront Ventures, and Jasmine Robinson, ex Causeway, debuted Monarch Collective, $100M fund to invest in women’s sports. And we’ve got a few new Seed funds in Europe: Emblem, co-led by Bénédicte de Raphélis Soissan, announced a $54M fund to invest in France and the Nordics. Gloria Bäuerlein announced her $23M fund, one of Europe’s first solo GP funds. Annelie Ajami’s Anamcara closes its first fund of $10.6M. Corporate boards are retreating from their equity promises. The Tory Burch Foundation unveils its finance tool Funding Finder to help female founders access capital.
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From builders and investors in our universe…
How to organise a B2B SaaS marketing team
Marketing teams are constantly changing. You have to evolve your org design and talent faster than you’re comfortable with or someone will do it for you (or to you). If you’ve sat with your current design for over a year, you’re probably due for some shakeup. Pluralsight’s Lindsay Bayuk on how to best design your marketing organisation, the considerations and the debates…Read more.
Defining ICP & GTM sequencing
How do investors evaluate startups at the Seed stage when they don’t have any metrics? And what can founders share to generate investor interest? Jessica Lin of Work-Bench shares a template to help you build a narrative around your go-to-market vision…Read more.
Competing in the midst of a platform shift
Both the BigTech giants and high-growth cloud players of the past era are moving as quickly as they can to embrace Generative AI. How can startups compete against scaled players with limitless resources and key partnerships with leading foundation models, should we all just pack up and go home? Sabrina Wu of Madrona on how startups win in this world…Read more.
Effective goal setting for your company
Many startups try to copy and paste processes like OKRs, or practices from companies like Facebook, Google, or Microsoft, and it just doesn’t work. A good goal setting process creates clarity, so that your team knows what to prioritise and can make aligned choices day-to-day and it is an essential learning process for discovering how to govern and run your business. Molly Graham shares how to approach goal setting effectively inside a startup…Read more.
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