Discover more from Femstreet
The importance of Team KPIs; Optimising for success in your next Growth round; How to plan through career uncertainty
Where women in tech lead, shape and fund the future.
Welcome to Femstree't’s life online. I’m Sarah and this is the 251st edition of Femstreet.
We’re getting closer to the end of 2022 and as every year, we will pause the newsletter during the holiday in December, and return with a bang for our Special EOY Femstreet Edition featuring top stories of the year and the big achievements of female builders in tech. Who’s top of your list? We don’t want to miss anyone, so please send me a note! :)
New Fare Partners, co-founded by Elly Truesdell and Hallie Bonnar, secured $20M to invest in early-stage food and beverage businesses. Why is the Internet so lonely? How to break up with a friend. Mapping out the tribes of climate. One of my most precious commodities is time; here is how to make the most of it. What is a meditation retreat like? How venture capitalist Li Jin splits her time between investing in content creators and creating her own content. What makes a great brand: company mission + customer voice + market zeitgeist. Why and how critical industries are moving B2C.
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From builders and investors in our universe…
The importance of Team KPIs
Given the macroeconomic climate, questions around performance and impact will be increasingly more frequent and more important. But the process behind and execution of OKRs are riddled with miscommunication, lack of vision, and unclear direct connections between key results, and it’s confusing how we choose to relate these metrics to the entire company’s day-to-day. Dbt’s Erica Louie shares a framework for defining OKRs across different functions with a clearer path of impact/value to the entire organisation…Read more.
The bar is higher
As the economy slows down, companies are taking steps to maximise the longevity of their businesses. Unprofitable companies regardless of growth rate have been the most harshly re-rated. Founders need to show financial discipline to investors and set realistic goals. What does this mean for current early stage companies looking to raise their growth rounds? Redpoint’s Emily Man on how startups balance growth and efficiency, and the benchmarks to thrive for when raising your next round…Read more.
How to source and connect with LPs
What types of LPs typically invest in emerging managers? How do I find them? How do I get connected with them? What is my process of engaging them? How many should I be engaging for the target fund size? Mia Nguyen of Four Cities Capital outlines the process of raising funds for emerging managers and the inner workings of institutional investors…Read more.
A more effective homepage
We’ve all scrolled down through an entire homepage and just thought, “huh?” Nearly every single person who uses your product will visit your homepage, whether it’s to sign up, request a demo, log in etc., yet many are ineffective. They don't tell visitors who the product is for, what the product does, and why the product is better. MKT1’s Emily Kramer shares a step-by-step guide on improving your homepage content and copy to increase conversion…Read more.
How to plan your year ahead (through career uncertainty)
While entrepreneurs are no strangers to uncertainty, the outlook for 2023 brings even more question marks. Are you reviewing future projections and cash flow with nervousness, or facing prospects of layoffs or balancing income streams? Ellen Donnelly shares a plan to guide you through the process of setting clear guidelines, milestones and to-dos for each of your big, audacious goals…Read more.
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In case you missed it
Thank you for tuning in this week. I'll be enjoying time with my family over the next weekends in London and Germany but we’ll be back for our 2022 Special Edition 👋
Comments, questions, tips? Send me a note