Setting up your GTM tech stack; Feedback is a gift; The ups and downs a hype brings to a brand
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 247th edition of Femstreet. Investment pacing is down across the board. But I strongly believe it is still the best time to start a company and be a day one investor. You have to be a little crazy and on a big mission to start a company in this environment, though. However, you will likely have less competition on day one, and access to talent will be better than ever. :)
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You can’t raise a debut web3 fund in a bear market as a first-time, solo female GP. Wrong. From rural Poland to Havard and Stanford, after a decade of investing under her belt, ex-Bain investor Magdalena Kala launches Double Down, $30M web3 consumer VC fund. Meagan Loyst left Lerer Hippeau to focus full-time on Gen Z VC. In the investing world, taking a week off can mean missing the deal of the decade: A deep dive into VC’s push for maternity leave. The ETF that is only investing in companies led by female CEOs or chairwomen. The life of solo general partners in Europe. Twitter CMO Leslie Berland is the latest to leave in a string of exec departures and layoffs. Is it better to be a Generalist or Specialist in your career? Iron Fish founder Elena Nadolinski on crypto and building privacy for the people. WTF happens when you freeze your eggs? Swiss VC fund Privilège Ventures just launched its fourth fund of $20M to back female founders. Germany unicorn Personio hires Maria Angelidou-Smith as new CPO from Meta. Recruitment and job application marketplace The Muse, led by Kathryn Minshew, acquires Fairygodboss, a recruitment platform aimed at women and working mothers. Contextualizing monthly consumer sentiment and market momentum.
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From builders and investors in our universe…
The art and science of great customer interviews
Your customers know what gives them joy, what frustrates them, and what causes them pain. What they don’t know and frankly don’t give a hoot about is how YOU are going to address that need. That is entirely up to you. GTM leader Hema Padhu on how to do rigorous observational interviewing and what mistakes to avoid…Read more.
The ups and downs a hype brings to a brand
When you look at the trendiest brands across B2B and consumer, most founders build hype through their personal networks first. How does hype manipulate our brain? Hype also builds enthusiasm and over-expectation, which leads to disappointment. Ritika Mehta on how to build hype in the right way for your product…Read more.
How to set up your GTM tech stack
Tooling has changed, centralising your data in a single source of truth has become more important, and Salesforce is just not going anywhere. But how should you set up your CRM early on so that you don’t accumulate a ton of tech debt? What are the costs of switching to a new CRM as you grow? Taylor Lint of Swantide on picking the right tooling and automating low hanging fruits…Read more.
Feedback is a gift - How to reach new heights in your career
Knowing that someone has faith in your potential is a powerful tool. A great manager isn’t just someone who supports; they are also someone who helps you succeed by giving you hard truths. They push you to be more, and they give you the tools you need to get there. Ancestry’s Deb Liu shares what she learned from her best managers…Read more.
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In case you missed it
Thank you for reading. See you next Sunday👋
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London