Discover more from Femstreet
Shining with PEARL during interviews; 4 ways Marketing is different from Sales; How will we write in 2030?
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 246th edition of Femstreet. If you enjoy this issue full of goodies, please share it with your friends and like it above.
Personal carbon-cutting app Joro, founded by Sanchali Pal, raises a $10M Series A from Sequoia and Jay-Z’s Arrive. Why burnout is leading more women to redefine success. How’s the female HBO exec behind all your favourite shows? How startups are preparing for economic uncertainty in 2023 and beyond. How to sell a business for under $1M. How adjusting your perspective can affect your actions and outcomes. A transparent story about founding a company, the reasons for shutting it down and giving money back to investors. Web3 identity primitives. Vienna-based Female Founders launched a $20M fund to back pre-seed startups with at least one female founder. Is your company VC fundable? Adena Hefets’s Divvy Homes rents you a house until you can afford to buy your own. What could possibly go wrong? VCs retreat from underrepresented cohorts.
A message from Dreamers & Doers
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You’ll increase your visibility, build credibility, and establish your thought leadership while saving time and money – submit your application by November 3 to be considered for our next cohort!
From builders and investors in our universe…
Use PEARL instead of STAR during your interviews
If someone has six years of marketing experience and two years of product management, how much does that count for? Is senior PM at Zynga the same as senior PM at Google? If you’re struggling to level someone’s seniority or show off yours during interviews, Jackie Bavaro, formerly Asana, shares how to use the PEARL framework for talking about your experience…Read more.
4 ways marketing is different from sales
People think B2B marketing teams are just a service organisation to sales and marketing only exists to generate qualified leads this quarter. But marketing is actually a full-funnel job. This sales-centric view of marketing is limiting your efficiency and revenue growth. Emily Kramer shares four ways marketing is different than sales…Read more.
How will we write in 2030?
I’ve been playing with the generative AI writing tool Jasper for over 2 hours last weekend, and believe AI-enhanced writing has a bright future in store. Whether it is to increase the quantity, creativity or the fidelity of the production (and even the mental health of the creator), AI writing will be even more prevalent in our lives tomorrow. Marie Dollee on the future of content production and super-empowered individuals…Read more.
How much is your startup worth?
Well, it depends. Ultimately, the final price for a business is determined by the negotiation between two parties: the seller and the buyer. Leticia Souza shares the powerful tools that every entrepreneur should use whenever considering a potential sale, fundraising efforts, or a strategic partnership…Read more.
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In case you missed it
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London