Staying competitive with employee benefits; WTF is Marketing Ops; Starting from zero
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 245th edition of Femstreet. You may have noticed Femstreet didn’t go out last Sunday. I wasn’t happy with the quality of the issue, and decided to skip a week. If you enjoy this issue full of goodies, please share it with your friends and like it above. Have a wonderful Sunday!
Operator Collective, led by Mallun Yen, announced $92M for its second fund. Instacart, led by CEO Fidji Simo, pulls back on its IPO plans for this year amid volatile market conditions. How do you travel alone? 67% of European women in tech feel underpaid compared to men. The difference between a good leader and a great one. FOMO returns: Sequoia’s Sonya Huang on why the Generative AI hype is justified. What Supergoop's founder learned when she reinvented the sunscreen industry. Young people are priced out. The Fed’s Goal? Getting the economy on a sustainable path. Shocking study shows that employees with female bosses refuse to work overtime. A report on which investments generate the greatest venture returns: Enterprise or Consumer? Last year, women raised around 2.4% of all venture capital allocated, a figure that stands at 1.9% through Q3 of this year.
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From builders and investors in our universe…
WTF is Marketing Ops?
Startups are often afraid to use agencies or contractors. They don’t feel comfortable ceding control of their business. By partnering with an agency and delegating them certain initiatives, you can gain an unbiased perspective on the customer and brand, time & money, and even product clarity based on customer research. Melissa Lindsay Freedman, who was the first Marketing Operations hire at Coinbase, shares how you can effectively use the RACI decision matrix to create clear communication and defined timelines when working with an agency…Read more.
How to double down on your most valuable customers
Discovering the ideal customer profile (ICP) is often more challenging than anticipated. Without a clear ICP, you unconsciously waste precious resources to chase impossible prospects. Cart’s Ivy Liu on the 80/20 rule and how to define your ICP with the help of a little bit of data science…Read more.
Starting from zero
You’ve probably heard the famous saying: do things that don’t scale. But what does that mean? Every product has a threshold for “good enough” to get traction, and sustainable growth is the result of a great experience repeated over and over. Linda Zhang, formerly Faire, on how Airbnb, Reddit, DoorDash and Google started from zero, avoided vanity metrics and fend off competition…Read more.
The Super App: myth, reality or something in between
The super app is the same as the holy grail of the OS in vertical SaaS. The commonly held view in consumer fintech is that if you can become the primary account, cross sell is more feasible because of how sticky the primary account is. Redpoint’s Medha Agarwal dives into the race among consumer fintechs to create the “super app,” what that means, and whether it’s even possible…Read more.
Free Kombusha and ping pong tables are no longer enough
Priorities have changed for employees. Improving the system for benefits and compensation can be complicated, but it shouldn’t be. These days, employees expect compensation benefits that fit their lifestyles. From flexible vesting cash plans and flexible schedules to supporting side hustles, Work Life’s Brianne Kimmel on how to stay competitive and rethink the benefits offering for your team…Read more.
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In case you missed it
Thank you for reading, see you next Sunday👋
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London