Discover more from Femstreet
How to optimise your content distribution; Finding an efficient remote operating rhythm; A framework for timing a token launch
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 243rd edition of Femstreet. If you enjoy this issue full of goodies, please share it with your friends and like it above.
Spanx promotes CFO Kim Jones to CEO. Apple opens a UK scheme for female developers. Redefining ugliness. Brynn Wallner on women and watches. The proptech market is reeling from rising interest rates: A16z backed Divvy Homes led by Adena Hefets lays off 12% of its staff. Meet Amela, the meeting point for female founders in Latin America. Morgan Stanley launched a 2.0 Banker Bag with Rebecca Minkoff. Forerunner Ventures founder Kirsten Green on expanding the definition of consumer investing. From pre-med to self-taught ‘financial activist’ at the age of 22.
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From builders and investors in our universe…
Optimising your remote operating rhythm
How can we inform teammates about the company’s direction, so they can make the right decisions in their day-to-day work? How can we ensure that all team members are aligned on the company strategy and priorities? Mutiny’s Jaleh Rezaei breaks down the quarterly operating rhythm to help you boost productivity…Read more.
How do we work better together?
The evolution of human cooperation models has been a slow one. Disrupting established systems is typically only possible through the most extreme forms of creative disruption, such as revolution, war, bankruptcy. DAOs are the sandboxes where the most exciting human coordination experiments will happen in the coming decades. Northzone’s Wendy Xiao Schadeck researched what DAOs can learn from Holacracies and decades of corporate governance research that could help accelerate the development of internet-native organisations of the future…Read more.
Stop making content distribution an afterthought
Content distribution is tough. It’s a grind. It takes trial and error to get people to your content, especially the right people. One thing most underestimate is that the content process doesn’t stop after you hit publish. Emily Kramer of MKT1 shares how to plan for content distribution upfront, get more impact out of your content and increase conversion out of your hits…Read more.
Impossible is nothing
Talent is the most important asset in your company. It’s incredibly important to get it right from the get-go. It’s the job of the co-founders and the founding team to find talent, and you have to consistently spend time hiring. In this early-stage talent playbook for founders, Pigment’s Eléonore Crespo shares why it’s important to be surprising, empathetic, and generous and customise your hires to your product…Read more.
When to launch a token
Launching a token too early risks skewing product-market fit, yet releasing a token too late might result in it not meshing well with the product or leave the project chasing its peers. Variant’s Alana Levin “Core to the Product” framework provides a guide for thinking broadly about optimising the timing of a token launch…Read more.
Building successful products without feature creep
It’s easy to fall into a product feature trap by spending months adding features that may worsen your application, and then retention decreases. Engineer Maddie Wong on how you design products by derisking the riskiest assumptions first…Read more.
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In case you missed it
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London