What if TikTok becomes our #1 search destination?; Being a founder and a parent; How The Newsette built a $200M media powerhouse
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 242nd edition of Femstreet. If you enjoy this issue full of goodies, please share it with your friends and like it above.
Insights
How the 27-year-old Latina founder of The Newsette, Daniella Pierson, built a $200M media powerhouse, without VC funding. Why adding your romantic partner to your cap table comes with lots of implications. Only 14% of all angel investors in the UK are women. Don’t let recession fears scare you into dialling back the benefits your employees value most. Whatsapp’s Marketing exec Vivian Odior explains what went into some of the messaging platform's most effective marketing campaigns. The Fedconomy, what’s happening? On/off Ramps in Web3: an introductory guide. Overpaying for new hires? Here's how it could backfire. Is now the turning point for web3 and crypto? On the team as a system and unshipped code as inventory. McKinsey hires Microsoft exec Jacky Wright as its first CTO. Venmo the Bride. How to deal with a bad day at work.
A message from On Deck
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From builders and investors in our universe…
As a founder and CEO, you’re often trying to bring your best self into every meeting and that’s where our focus is. We forget that after that’s all done, we go home and see our family, and might want to collapse into the couch, have a drink and not talk to anyone. But you have to remember that your family needs to get the best version of you too.
Being a founder and a parent
Finding the balance of being a parent and doing your life’s work, without losing out on either, is no easy task. This leaves many feeling like being an entrepreneur, or a parent is a binary choice or that they must resign themselves to being an average parent. Elicia McDonald of Airtree talked to founders about their experiences and the realities of managing a young family and growing a startup… Read more.
Twenty four lessons for twenty four months
From acknowledging that there is so much you don’t know yet, the importance of intergenerational friendships, relationships requiring compromise, and speaking more intentionally, Archetype’s Katie Chiou shares valuable lessons from the past two years, giving us all some good food for thought…Read more.
“PFPs are like the Kardashians”
What tips you from being a strong creator into being a global phenomenon is consumers compounding your culture into their communities. For Digital Fashion to override its tipping point and spill into the consciousness of every man woman and child, it must determine participation in wider groups. DRAUP’s Dani Loftus wrote an essay on compounded culture and what will take Digital Fashion mainstream…Read more.
What China can teach us about the future of TikTok and video search
TikTok descriptions getting longer makes videos a lot easier to index for search and recommendations. What if TikTok becomes a search destination, overtaking Google, Yelp and Maps searches? Connie Chan of A16z on why TikTok search is something to watch…Read more.
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In case you missed it
Thank you for reading, see you next Sunday👋
— Sarah
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London