A framework for finding a design partner; Legal contract negotiation tactics; The evolution of the creator playbook
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 241st edition of Femstreet. If you enjoy this issue full of goodies, please share it with your friends and like it above. Last week, we at Northzone announced a new $1B fund to invest from Seed to Growth. So if you’re building or brainstorming the future in B2B SaaS, data infra and web3, let’s talk!
Canva launched a productivity suite to take on Google docs and Microsoft Office. Behind the scenes, luxury consignment platform The RealReal is truly going through a ton of internal mishaps and resignations right now. Designer apparel rental platform Rent the Runway lost over 11k subscribers in a quarter and is going through serious restructuring. Floodgate’s Ann Miura-Ko is funding students. What’s keeping women from management roles? Tips for getting into YC from a solo, female, ‘nontechnical’ founder.
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From builders and investors in our universe…
Legal contract negotiation and review tactics
To complete the sales process and fully close a customer, there’s no avoiding the legal contract process. While this can often be a lengthy and overwhelming process for an early-stage enterprise startup who doesn’t yet have in-house legal counsel, it’s necessary to keep your company and product protected. Maria Kuehn of ActionIQ shares her best legal negotiation and review tactics…Read more.
Web3 is inverting the online creation model
Just as web3 networks can leverage tokens to bootstrap growth and overcome the cold start problem. The new playbook for web3 creators is to leverage tokens to bootstrap audiences & capital to kickstart the creative flywheel. While the web3 creator playbook reduces the total size of the audience needed to monetise, it actually makes it more important to build deeper relationships with fewer, truer fans. Variant’s Li Jin on the evolution of the creator playbook and what it means for creators…Read more.
A framework for finding a design partner
Many companies lack a framework for assessing how to find and engage a potential design partner, and end up wasting valuable time with unimpactful partners that provide misleading feedback or not using the product in the right way. To help you find and evaluate these critical collaborators, Seema Amble and Jennifer Li of A16z, summarised learnings into a three-part assessment framework based on urgency, capability, and representativeness… Read more.
What's something founders don’t include in their pitch, but should?
10 year vision! It’s not all about the TAM you’re going after. It's much more interesting for a founder to share a 10 Year Vision slide on how you plan to take on that big market, and how you want to expand your product beyond the initial wedge. Workbench’s Jessica Lin shares how you can craft this slide…Read more.
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In case you missed it
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London