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A framework for finding a design partner; Legal contract negotiation tactics; The evolution of the creator playbook

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A framework for finding a design partner; Legal contract negotiation tactics; The evolution of the creator playbook

Where women in tech lead, shape and fund the future.

Sarah Nöckel
Sep 18, 2022
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A framework for finding a design partner; Legal contract negotiation tactics; The evolution of the creator playbook

femstreet.substack.com
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Hi, welcome to Femstree't’s life online. I’m Sarah and this is the 241st edition of Femstreet. If you enjoy this issue full of goodies, please share it with your friends and like it above. Last week, we at Northzone announced a new $1B fund to invest from Seed to Growth. So if you’re building or brainstorming the future in B2B SaaS, data infra and web3, let’s talk!

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Insights

Canva launched a productivity suite to take on Google docs and Microsoft Office. Behind the scenes, luxury consignment platform The RealReal is truly going through a ton of internal mishaps and resignations right now. Designer apparel rental platform Rent the Runway lost over 11k subscribers in a quarter and is going through serious restructuring. Floodgate’s Ann Miura-Ko is funding students. What’s keeping women from management roles? Tips for getting into YC from a solo, female, ‘nontechnical’ founder.


A message from Maven

Turn your hard-earned knowledge into a transformative online course. Maven is where experts make an impact teaching what they love.

Teaching online is a scalable way to build your personal brand, share your knowledge with the world, and pay it forward to the next generation of leaders.

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Join the Maven Course Accelerator.


From builders and investors in our universe…


Legal contract negotiation and review tactics

To complete the sales process and fully close a customer, there’s no avoiding the legal contract process. While this can often be a lengthy and overwhelming process for an early-stage enterprise startup who doesn’t yet have in-house legal counsel, it’s necessary to keep your company and product protected. Maria Kuehn of ActionIQ shares her best legal negotiation and review tactics…Read more.


Web3 is inverting the online creation model

Just as web3 networks can leverage tokens to bootstrap growth and overcome the cold start problem. The new playbook for web3 creators is to leverage tokens to bootstrap audiences & capital to kickstart the creative flywheel. While the web3 creator playbook reduces the total size of the audience needed to monetise, it actually makes it more important to build deeper relationships with fewer, truer fans. Variant’s Li Jin on the evolution of the creator playbook and what it means for creators…Read more.


A framework for finding a design partner

Many companies lack a framework for assessing how to find and engage a potential design partner, and end up wasting valuable time with unimpactful partners that provide misleading feedback or not using the product in the right way. To help you find and evaluate these critical collaborators, Seema Amble and Jennifer Li of A16z, summarised learnings into a three-part assessment framework based on urgency, capability, and representativeness… Read more.


What's something founders don’t include in their pitch, but should?

10 year vision! It’s not all about the TAM you’re going after. It's much more interesting for a founder to share a 10 Year Vision slide on how you plan to take on that big market, and how you want to expand your product beyond the initial wedge. Workbench’s Jessica Lin shares how you can craft this slide…Read more.


Whether you’re looking for a new challenge, talent or just got laid off - we want to help. Join the Femstreet Talent Collective!

For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community, ex Revolut, Chart Mogul, Canva, ServiceNow, Goldman Sachs, Niantic & more looking for new gigs across Product, Marketing, UX, Strategy etc — actively or passively. Some impressive talent looking for Chief of Staff, Venture or Sales roles joined us in the last two weeks. Apply to join now and choose from the open talent looking for their next thing here.

Looking for a new, big gig? Applicants, please apply to join our Talent Collective here.

Explore all jobs on our job board here.


25% of our audience say the first thing they do when they wake up on Sunday morning is read Femstreet.

Reach out to our community of young business professionals and decision-makers, tell your story from a source that our readers trust through sponsored ads or job postings on our job board.

Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. We got a few spots left for sponsorships from October 2022. Reserve your spot now!

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In case you missed it

  • A Guide On Web3 Go-To-Market Tactics And Strategies

  • The Minimum Viable Finance Set Up

  • Community-Led Growth Nirvana

  • A straight-talking deep dive into the equity terms that matter for founders

  • Me, My Teen Self and Instagram

  • The future of media, community-driven knowledge networks, and the ownership economy

  • Modern GTM motions for a SaaS startups

  • Sports cards and the future of retail investing

Thank you for reading, see you next Sunday👋

— Sarah

Comments, questions, tips? Send me a note


Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London

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A framework for finding a design partner; Legal contract negotiation tactics; The evolution of the creator playbook

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