Discover more from Femstreet
Growing your company in a resource-constrained environment; Fund marketing 101 for emerging managers; How CMOs can nail a board meeting
Where women in tech lead, shape and fund the future.
Hi, welcome BACK to Femstree't’s life online. I’ve missed you! I’m Sarah and this is the 239th edition of Femstreet. If you enjoy this issue full of goodies, please share it with your friends and like it above.
Adult content creator business OnlyFans, led by CEO Ami Gan, is booming with $932M in revenue, 2M performers, 180M fans and $4B earnings for creators - while it’s founder cashed out nearly $500M in dividends over the last 2 years. The Wing’s new CEO left after just five months, and it’s closing for good. Its founder Audrey Gelman opened an antique store. NFT fan engagement platform Koop, founded by Natalia Murillo, raises $5M - Femstreet is excited to be part of the journey. A breakdown of the Hedge Fund industry. Why the WFH revolution is a trap for women. A long list of detailed questions VCs ask founders. From EA to Director of Strategy in four years.
From builders and investors in our universe…
Everything CMOs need to nail a board meeting
As a CMO, your goal is to position marketing as a strategic growth lever for the company. Most board members come from finance, product or sales, few understand marketing. As Gusto’s Head of Marketing, Jaleh Rezaei, felt lost, scared and self-conscious when preparing for her first board meeting. The biggest mistakes she made was being too high level or too tactical - and not connecting marketing actions to company impact - not being able to go deep on the numbers. Here’s her 3C framework for everything CMOs need to nail the board meeting…Read more.
Growing in a resource-constrained environment
The biggest success stories rarely stem from a single bold insight or lucky break. Consistency matters. Great teams and startups are built by repeatedly doing things that seem basic, even boring, over time. So don’t wait for a creative breakthrough. Amanda Herson of Founder Collective shares seven bits of practical wisdom she gleaned when managing a large, resource-constrained, growing team that you can apply to your company today…Read more.
VC fund marketing 101 for emerging managers
Attracting the best founders and LPs to join on your quest is a critical piece of your fund journey. To do this successfully over the long-term, you must address the one thing so many others run from: Marketing. Belle Raab gives a quick crash course every emerging manager should take when thinking through their fund’s marketing strategy…Read more.
Five laws for community-led growth
Like product-led growth, community-led growth enables efficient, bottoms up adoption. CLG leverages the power of people to accelerate customer acquisition, retention, and engagement. Thanks to market factors like rising CAC and the growing influence of online communities, it’s never been more critical to take responsibility for this owned growth channel. Creating community is not easy, and playbooks are hard to replicate. Bessemer’s Talia Goldberg shares five laws to create a thriving community ecosystem…Read more.
Building your talent strategy
Companies that are the most successful at consistently landing high-quality talent are those that place as much importance on recruiting as any other essential business tactic. Working with a recruiter in a way that best leverages the company’s existing strengths while providing additional benefit isn’t simple. Heather Mack of Greylock on when, why, and how to bring in a recruiter…Read more.
How to make a content roadmap and prioritize the right things
If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. You might already have one, but to be honest, it’s probably not doing you any favours in terms of helping you prioritize the right content and driving results. Emily Kramer & Kathleen Estreich of MKT1 Capital share a framework and templates to create content ideas and your content roadmap, with the right context to prioritize…Read more.
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In case you missed it
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London