Navigating share repricings and down rounds; Mistakes in customer discovery interviews; Marketing tactics to engage your web3 community
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online. I’ve missed you! I’m Sarah and this is the 236th edition of Femstreet. We went on our annual summer break without letting you know, which has never happened before. I had a sudden family matter back home in Germany, and thought it’s time to hit the pause button earlier. I went to Italy twice and Paris for Ethcc and feel pretty rested after a pasta and pistachio ice cream marathon. I hope your summer is in full swing, too. If you enjoy this issue full of goodies, please share it with your friends and like it above.
VC fund Variant, co-led by Li Jin, announced two new funds of $450M, doubling down on Web3 amid ‘crypto winter’. Here’s Li Jin on how web3 can shift power and ownership in the hands of network participants. Maria Raga is stepping down as Depop’s CEO. Did you know Binance has a female co-founder? Research shows companies assume talented women will be more ‘loyal’ than men. The semantics of a recession. 35 business ideas of how web3 could improve or disrupt the most successful companies. DRAUP seems everywhere, and here’s why digital fashion matters. Sarah LaFleur on how to lead through good times and bad. This is my favourite daily dose of vitamin3. Token vesting trends and the optimal vesting schedule. VC fund Atomico hires former Balderton Principal Laura Connell as partner to work on its growth-stage investments.
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From builders and investors in our universe…
Navigating the challenges of recruiting as a first-time founder
Recruiting is hard. It's even harder when you're a first-time founder without a huge network. You gotta put in the time, be persistent, and basically recruit even at your sister's graduation. Alexa Grabell of Pocus shares five tips from two co-founders to a team of 16…Read more.
Mistakes people make in customer discovery interviews
1:1 customer interviews are extremely powerful. Katelyn Bourgoin did 300 customer discovery interviews and still managed to build the wrong product. She shares key mistakes people make when interviewing buyers, and why you should explore what they’ve *actually* done—ideally what they’ve recently done and how they shop…Read more.
Unique marketing tactics to engage your web3 community
Are you out of creative ways to market to users? Community engagement is difficult. It’s even more difficult in the midst of a bear market, where the power of speculation and potential profits doesn’t have the same hold on your users as before. Layer3’s Sarah Lu shares highly effective and creative marketing techniques that anyone can manage…Read more.
GTM, strategy, teams and product lessons from Clubhouse
“Earn the right to build and have respect for sequencing are principles I’ve internalized. […] Good product judgment is hard to define because it’s empirical; you’re only proven “right” after the fact and over time. It’s also a skill more than pure talent; you have to practice to get good and to stay good at it.” Anu Atluru joined Clubhouse as an early employee and Head of Community when the app had ~1000 users. She just left the company and shared her refined perspectives on how to build and scale startups. This is a must read! Read more.
Five pillars of building developer communities
Every employee at Hashicorp is a community builder. But sometimes a company will hire a lone community manager or developer advocate and put them off to the side. That person is not being set up for success. After 7 years at the company, Jana Iris reflects on the firm’s special approach to developer community building by following the five pillars of education, knowledge sharing, trust building, genuine human connections, and design with empathy…Read more.
Share repricings and down rounds? An FAQ for navigating the downturn
Understanding the nuances of equity is more important than ever. What is causing the bear market? How does this affect valuations? How should companies and their employees prepare for potential share repricings and down rounds? Pulley’s Yin Wu compiled answers to the most common questions from recent conversations with over 100 startups…Read more.
Why the best leaders can do both strategy and execution
Some people think they’re too important to do execution. They “only do strategy” and pontificate with hand-waving ideas. But strategy is not enough. Be an end-to-end operator instead and get the job done. Wes Kao of Maven on how to be great at both…Read more.
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In case you missed it
A straight-talking deep dive into the equity terms that matter for founders
The future of media, community-driven knowledge networks, and the ownership economy
Thank you for reading, see you next Sunday 👋
Comments, questions, tips? Send me a note
Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London
Love your publication! Really well-curated