Discover more from Femstreet
Preparing your GTM for a downturn; From cold start to convincing stories & More
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online, this week from NYC! I’m Sarah and this is the 234th edition of Femstreet. The most clicked post from last week’s curation was on how individuals are reimagining work. If you like the content in this newsletter, please like it above and share it with friends.
Elena Verna on winning with product-led growth. Have fan girls created the social internet as we know it? On the freedom and responsibility of creation. The creation boom: almost half of 2021’s new entrepreneurs were women. Make friends, not contacts. The case for down rounds. The hot wet and very online history of cyberfeminism. Why execs need to strategically build friendships at every level. Why you should take a vacation. The rise of superintelligence in our lifetime.
A message from Tal&Dev
Great talent is hard to find
Headhunters can work, but they cost an arm and a leg and don’t know your business very well, potentially leaving you with a huge bill and an employee who quits two months after walking in the door. Tal&Dev aims to change that.
Tal&Dev is a career-matching platform that screens every applicant for a position and returns a short list of the best matches. It also reports on each candidate’s ambitions, effort profile, and workplace preferences, so that employers have a better grasp on a prospective hire’s long-term engagement – for less than half the price of most headhunters. Tal&Dev only charges based on successful hires, and provides a money-back guarantee for anyone who leaves before 6 months are up. Sounds too good to be true?
From builders and investors in our universe…
Lots of advice, not a lot of tactics
If you understand your business, plan forward, and preserve cash — a tough IPO market does not mean disaster. But what should founders focus on, what are VCs looking for in this new market, and what we can or should you see in the crystal ball of the future? CRV’s Anna Khan on which metrics to track and optimise for when planning for the next two years ahead…Read more.
How to turn cold start into convincing stories
The way we present numbers shapes how people feel. But there’s an overlooked door #4: weaving numbers into a story. This is what gets people to care. It transforms a pitch from good to extraordinary, and applies to everything from getting people to buy your product, rallying behind a plan, to raising money at a higher multiple. Linda Zhang shares a checklist for using numbers right…Read more.
How to prepare your GTM for a downturn
VCs have been sounding the alarms, and everyone wonders how to conserve cash. What initiatives should you prioritize across your GTM? How do you run a category creation / community motion in a low-cost way? And what do you do if you’ve already hired senior (i.e. highly paid) GTM leaders? Allison Pickens and Alexa Grabell of Pocus on what decisions you should make in your go-to-market…Read more.
A guide to announcing your Seed round
Announcing your Seed round can help with brand building, and attract new talent, investors, and customers. But getting funding news picked up in the media is more of a battle than ever. Who’s the right reporter? How do you nail the reporter interview? Work-Bench’s Kira Colborn on the top tips for announcing your Seed raise…Read more.
👀 Seeking your dream role or dream employee? Join the Femstreet Talent Collective!
For companies: If you're hiring, apply to start getting bi-monthly drops of amazing people in our community, ex Revolut, Chart Mogul, Canva, ServiceNow, Goldman Sachs, Niantic & more looking for new gigs across Product, Marketing, UX, Strategy etc — actively or passively. Join now and choose from the open talent looking for their next thing here.
Looking for a new, big gig? Applicants, please apply to join our Talent Collective here.
Explore all jobs on our job board here.
25% of our audience say the first thing they do when they wake up on Sunday morning is read Femstreet.
Reach out to our community of young business professionals and decision-makers, tell your story from a source that our readers trust through sponsored ads or job postings on our job board.
Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. We got a few spots left for sponsorships from late July / August 2022. Reserve your spot now!
In case you missed it
Enjoy this Sunday. See you next week! 👋
Comments, questions, tips? Send me a note
Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London