How to position ESOP to new employees; Skills you need as a successful DAO contributor; Renaming your startup
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstree't’s life online this week! I’m Sarah and this is the 226th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was Why Web3 hiring is unique. If you like the content in this newsletter, please like it above and share it with friends.
Thank you to those who joined our event on Negotiating Equity this week. If you couldn’t make it, but want to learn, you can watch the recording here.
🎵 enjoy this week’s issue with our SS22 playlist
Brianne Kimmel raised $35M for Worklife Ventures II, and is not yet tempted by all of web3. January Ventures closes $21M for fund II, rewriting the network in venture. Congrats Maren and Jennifer! Why more executives are hiring for skills, not degrees. Join Forefront’s Web3 Creator Residency programme. How to raise VC funding when the odds are against you. Is a slowdown coming? Ironmouse, the mysterious Puerto Rican woman with an immunodeficiency disease who streams to millions from her bed. These companies are working to bring more women onto boards. From $10K to $2M: How to create wealth and open the door to financial freedom. The state of the Ownership Economy. B2B marketers, sign up for WTF is Go-To-Market’s next course.
A message from Hustle Fund
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Summer camp is still a thing. This June, join 150+ startup folks at Camp Hustle – a 2-day event in northern California. Make new friends on the bocce ball court, at the book swap, or over s'mores. You'll connect with folks in climate tech, health tech, and web3 (among other industries). And it's all taking place outdoors in a gorgeous redwood grove. Use code FEMSTREET for $1k off your ticket.
From builders and investors in our universe…
Renaming your startup
For early-stage startups, the focus for branding is all about shaping identity. But as you evolve and iterate on the path to product-market fit, you may outgrow that identity, and it could be time to shift course. Managing a rename goes far beyond the aesthetic changes. There’s prep work like trademark applications and securing domains, before you can even begin. Sally Metelerkamp of Lived shares a comprehensive guide and spreadsheet for your re-branding process…Read more.
The difference between bookings and revenue
Founders often mix up bookings and revenue. The timing of recognition is important to understand, as recognized revenue shows the true run rate of the business. Gale Wilkinson of Vitalize explains the difference between the two in detail…Read more.
Skills a successful DAO contributor needs to cultivate
Most skills required for success in a DAO take a long time to grow, and are different from those needed in traditional, hierarchical structures. But if you start now, you'll be more prepared for DAO work by the time DAOs gain wide adoption, and traditional companies are making the leap into decentralized work. So, what are the skills required for DAO contribution, and how do you cultivate them? Samantha Marin of Aragon on the essential skills to succeed in a DAO…Read more.
SaaS Due Diligence: Using trial data as a leading indicator
Companies at an early stage (<12 months) often have a limited amount of data to use to quantitatively assess their product-market fit. With this limited data, what other metrics can early stage investors use to gauge product-market fit and traction in due diligence? 44% of enterprise SaaS companies use trials to get their customers in the door. Vicki Peng of Thrive Capital dives into this in more depth, using two pieces of trial data that can serve as leading indicators in evaluating early investments…Read more.
The value of design partners
Build like crazy > announce fundraising > collect signups > hand select a group of design customers. Having a gating function to on-boarding customers en masse until the product is ready to see daylight is smart. The best software of tomorrow will be co-created with design customers. Kara Nortman of Upfront Ventures shares a framework on how to select your design partners…Read more.
How to position ESOP to new employees
One of the benefits of working for a startup is the opportunity to earn equity and share in the upside of the value you create every day. However, some employees tend to prefer a slightly higher salary to a significantly larger ESOP grant. Founders need to help future employees understand the leverage of equity vs salary. Jackie Vullinghs of Airtree Ventures shares how you can position ESOP more effectively to employees and reduce temporal discounting…Read more.
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Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London