Hi, welcome to Femstreet! I’m Sarah and this is the 223rd edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was A one pager on how to raise your Seed round.If you like the content in this newsletter, please like it above and share it with friends.
Big thanks to the incredible group that joined us for last week’s Growth & Marketing event. We are hosting a few more community events over the next few weeks.
Voyager Ventures, founded by Sierra Peterson and Sarah Sclarsic, raises $100M for its inaugural decarbonization fund. Imaginary Ventures, co-led by Net-a-Porter founder Natalie Massenet,raises its third fund of $500M to invest in retail, and Web3. Menopause telehealth company Evernow, founded by Alicia Jackson, raised $28.5M from SpaceX president Gwynne Shotwell and celebs like Gwyneth Paltrow, Cameron Diaz and Drew Barrymore. Caterina Fake of Yes VC on why you should raise an SPV, the SAFE for VCs, before raising your own fund. How we might think creatively with the help of machines. A very honest guide to writing your fundraise pitch deck. The distortion and disruption of narratives. What if everything goes right with crypto? Why women’s voices get critiqued, and how to embrace your authentic sound. Sydney Sykes of BLCK VC is joining Lightspeed as a Partner. Venture twins reunited: Justine Moore is joining the consumer team and her twin sister Olivia at a16z. Sarah Friar of Nextdoor joins Ethereum software development company ConsenSys’s Board of Directors.
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What founders, startup operators, and investors are talking about…
Web3 GTM tactics and strategies
In Web3, the alignment of incentives through stakeholder primacy means that the entire community of contributors within a network is turned into stakeholders - driving the need for new distribution strategies. Paola Vivoli of Speedinvest talked to top creators and investors sharing the ABC to launch and scale a Web3 company…Read more.
Tactics to better decision making when scaling companies
Startups look like poker and uncertainty swirls whenever luck plays a big hand in the outcome, but you don’t want to rely on luck for successful outcomes from your decisions. Taking a more systemic approach will not only improve your decision quality, but also boost knowledge transfer among your team and get you higher quality feedback. Annie Duke of First Round shares her mental models for decision making…Read more.
Community composability for building a web2 - web3 bridge
Does widespread web3 adoption hinge on simplifying the on-boarding process? If web3 builders continue to ask new web2.5 users to jump into the unfamiliar world of web3 without assets, a network, status, or history, widespread adoption will be difficult. Jenny Wang believes there’s an opportunity to expand web3 beyond the earliest adopters, and show how meaningful community-owned products are…Read more.
How to build a brand strategy from 0-1
Brand strategy should be done with your Head of Product and Head of Ops vs. just presented to them. This creates buy-in and alignment on why this is important from day one. Amanda Goetz on why brand strategy is not a marketing plan, and how to create your ‘Only’ statement…Read more.
Wondering whether they should raise more $$ or not?
Most founders just blindly try to raise from VCs, but it's important to think through the implications and alternatives depending on your company’s stage. Elizabeth Yin walks you through the options to consider when you’re thinking about your next raise, and the considerations for each of your choices…Read more
Inventories, not Identities
The internet has an identity crisis, and our future accounts may look more like inventories, less like identities. Kei Kreutler of Gnosis gives us a glimpse into the technical infrastructure necessary to support the collection of identities navigating the highly diverse contexts of web3 such as metaverses, multiplayer games, DAOs and NFTs…Read more
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