Hi, welcome to Femstreet and IWD month! I’m Sarah and this is the 218th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. We celebrate women every week and hope everyone can fulfil their dreams, aspirations and feels supported on their journey. The most clicked post from last week’s curation was onearly-stage marketing compensation benchmarks.It’s not easy to find the right words for what’s happening to the people of 🇺🇦. Native Ukrainian Anna Vershebeniuk from Headline and Piotr Pisarz of Uncapped are working together to deliver war time medical supplies to Ukraine. Over 20% has already been committed to ProjectHermes.Let’s all support - this is one of many ways to do so, but one to which we at Northzone contributed.
Tara Viswanathan of Rupa Health, Serena Williams of Serena Ventures, Charli and Dixie D’Amelio of 444 Capital
Serena Williams' new venture fund raises $111Mto invest in founders with diverse perspectives. Speciality lab testing company Rupa Health, founded by Tara Viswanathan, raised $20M in Series A led by Bessemerto enable access to root cause medicine.TikTok influencers become VCs:digital creators Charli D’Amelio and sister Dixie, are formalizing their investments in startups with the launch of a new VC fund called 444 Capital, aiming to raise $25M.Sarah Kunst on growing up in small-town Michigan, working at Chanel, and starting her own venture fund, Cleo Capital.What it means to be a creator and to 'play the creator game'.Sari Azout launched Modern Bilboard, a tokenized advertising project allowing you to own real estate in promising sites. Web3’s mobile moment.Inside Des Femmes, the magazine DAO empowering women in tech. HBR finds bias against women persists in female-dominated workplaces. How video games are designed to train your brain.
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What founders, startup operators, and investors are talking about…
Demystifying the role of a founding engineer
Joining a startup as a founding engineer can be one of the most thrilling, demanding, and rewarding experiences. However, the ambiguity and mystique around it can be daunting for engineers who are deciding what to do next. Alana Anderson of Basecase helps unpack the role, elucidates what you’ll be responsible for, what qualities make an ideal candidate, and what career progression can look like…Read more.
The unbundling of Opensea
We're at a fundamental inflection point in NFT marketplaces. While eBay was unbundled in a decade, Opensea could be unbundled in half the time, as NFT marketplaces don't need to hold inventory or manage supply chains. Driven by the desire for better curation, community, and convenience, a new generation of NFT marketplace specialists rise across digital fashion, gaming, sports, art, real-estate, music, and brands. Kim of Marcy Venture Partners on how verticalized NFT marketplaces are poised to fundamentally disrupt the digital asset ecosystem…Read more.
The 5 new leadership skills of great web3 founders
Web3 is changing more than technology and culture, it's also changing how we lead. Web3 founders must be system thinkers, be more deliberate with design from the start. They have to be community first, and an external leader from day zero, and be more democratic in their leadership style. They are pie makers, not takers. Morgan Beller of nfx breaks down the new leadership skills she's seen in world-class web3 founders…Listen here.
3Ts of your pitch deck
So what should your investor deck cover? Don’t bury important information about what you do and your team at the end. Focus on highlighting why you are so special. Shruti Gandhi of Array Ventures says you should focus on the 3Ts - team, traction, and tech. In today’s market, every category is crowded, and companies need ways to stand out based on their 3Ts…Read more.
Customer success for PLG companies
Customer Success vs. Sales Assist: Are they actually different roles in a modern product-led sales approach? Allison Pickens and Alexa Grabell of Pocus discuss where CS and sales-assist fit in the product-led funnel, and tactics for supplementing CS in the product-led motion…Read more.
“Run towards fear”
Over the years, there will be many work opportunities that may terrify you: Becoming a manager for the first time. Delivering difficult feedback. Pushing back against leadership. Switching orgs. Taking on more responsibility. Sophie Shepherd of Github reflects on her biggest lessons learned after six years at Github and explains why you should go after the decisions that feel scary in the moment and do hard things…Read more.
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