Visibility isn’t success; DYOR; Launching an enterprise go-to-market engine in a PLG company
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstreet! I’m Sarah and this is the 216th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was The Social Tokens Guide. If you like the content in this newsletter, please like it above and share it with friends. In case you’re so obsessed with Femstreet and keen to join our Speed Friending event on Tuesday 22nd February 2022, reserve your spot here.
Forerunner Ventures led by Kirsten Green announced a new $1B fund to invest from inception to IPO. Nikki Pechet’s Homebound raised $75M Series from Khosla. Melania Trump auctioned off her first NFT... but did she end up buying it herself. The founder of ClassPass describes her approach to hiring. More than one-third of Europe's top VC firms are yet to hire a female partner. JP Morgan’s Christine Moy on opportunities in the metaverse. On digital identity: Are you catfishing? Grace Isford moves from Canvas to Lux Capital in NYC. Creator economy is not dead. Metaverse real estate Everyrealm raises $60M, one of the largest Series A funding rounds ever for a company led by a female CEO. How to navigate your way through negotiations. Best practices for portfolio monitoring and reporting. 34 product lessons.
A message from Launch House
Where founders and engineers go deep and go big.
Haven’t heard of Launch House? You’re in for a treat. Imagine an exclusive community of 300+ founders that offers fundraising support, partnerships with top creators, and thousands of dollars in SaaS discounts to help members build their companies… Now stop imagining.
They’ve built it. And starting February 27th they are doing something special by hosting a Female Founders exclusive month in Beverly Hills! But wait, it gets better. Launch House is giving one Femstreet reader a free grant for a program of their choice AND $500 off to everyone else. Simply mention Femstreet in who referred you! To apply for an upcoming cohort, click here.
What founders, startup operators, and investors are talking about…
Visibility isn’t success
Success is subjective, but there is something meaningful about building something that’s everlasting. Being seen online/offline is great; being seen through one’s contributions to the world is even better. Holyn on social and cultural capital framed by Pierre Bourdieu’s theories…Read more.
The perils of doing your own research
“Researched” opinions on complex scientific topics got rewarded on social media with catchy headlines, and the world began to face another epidemic of distrust and scepticism surrounding expert opinion. “DYOR” has become common advice across web3. Yet, in an ever-developing ecosystem with a steep learning curve, some attempting to “DYOR” can end up more misguided than informed…Read more.
Don’t be afraid to share your new business in public
For the majority of business owners, when you first begin you are an unknown entity. Aside from your inner circle, it is likely that no one knows you or your business, and no one cares. Sorry! But if no one knows about your business, you won't grow. But many experience fears when it comes to sharing. Femstreet member Ellen Donnelly explains how to move past them…Read more.
How to launch an enterprise go-to-market engine in a PLG company
The PLG approach is a powerful accelerant that will help startups gain more traction faster than ever before. While a bottoms-up strategy is instrumental for initial traction, many companies ultimately need to layer in top-down sales to reach $1B ARR by leveraging enterprise adoption. Janelle Teng of BVP on why layering on enterprise sales to a bottoms-up motion can be a breakthrough, or dangerous pitfall, and how to best approach it…Read more.
What the hell are rollups and why’s everyone talking about them?
“Blockchains don’t scale.” You’ve probably heard this a million times. Rollups are poised to be the key scalability solution for Ethereum for the foreseeable future. Preethi Kasireddy on what this technology is, what you can expect from it and how you will be able to use it…Read more.
👀 New job drops
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
👉 Mobile App Dev @Mana
👉Head of Growth @PokPok (Toronto)
👉 Senior Associate @Touchdown Ventures (LA, SF)
👉 Senior PM @Gigs (Berlin, London)
👉 Head of People @Gigs (Berlin, London)
👉 Community Manager @First Round Capital
👉 Investment Analyst @Columbia Lake Partners (London)
Check out all the open roles or post your own here.
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In case you missed it
The Minimum Viable Finance Set Up - for everyone
Community-Led Growth Nirvana - for everyone
Me, My Teen Self and Instagram - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
8 things to think of when first angel investing - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only’
See you next Sunday, thanks for reading! 👋
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