Discover more from Femstreet
Navigating hiring projections; Social Tokens and the promise of creator-owned economies; What it means for a founder to do product
Where women in tech lead, shape and fund the future.
Hi, welcome to Femstreet! I’m Sarah and this is the 215th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was GTM in web3 vs web2. If you like the content in this newsletter, please like it above and share it with friends. You’re a star!
CreateCultivate founder Jaclyn Johnson launches New Money Ventures to fund the next-gen of female-led brands. Cack Wilhelm was promoted to General Partner at IVP. Why many IRL brands are developing their metaverse strategy. Don’t chase trends. Niche is where it’s at. Got a VC interview coming up? Here’s your interview checklist. The time is now: Web3 must make good on its promise of inclusivity. Speedinvest promotes Deepali Nangia from venture partner to full partner. 40+ Black and mixed-race female founders in Europe. How to build an NFT project from scratch. Executive coach too expensive? Try this one.
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What founders, startup operators, and investors are talking about…
The Social Tokens Guide
Social tokens promise to drive lasting loyalty. They create economies where creative output is appropriately valued by supply and demand, and not by impressions or views. They reinvent the way we think about identity, work, music, fashion, gaming, and ownership online/offline. Holyn wrote a short guide on social tokens (incl. NFTs)—what they are, the different types and which communities to follow…Read more.
What does it mean for a founder to do product?
Hired a PM because you were "too busy" and now you're even more busy? Hired a PM and suddenly both of you feel burned out? Boldstart’s Ellen Chisa shares her thinking from PM to cofounder/CEO of a dev tools company to VC on what happens when the first product hire goes well vs. badly…Read more.
How to best navigate hiring projections
Struggling to make heads or tails of hiring plans and org design, and wondering whether you’re focusing on the right roles for the future? Tereza Machackova of Credo Ventures shares a template to focus on the right things while working on any hiring plan…Read more.
What it takes to build a long lasting brand
Even if you have IP and a community, building out a generational brand requires providing meaning and value year over year. Trends come and go and rarely last longer than a scene. Lisa Pillette, formerly Casper & Lacoste, explains what it takes to build a brand that lasts decades…Read more.
Why working exclusively for tokens is the web3 version of privilege
Unpaid internships for college students give kids who don't need income a leg up into the workforce. DAOs in web3 are trying to curb this kind of inequality. They allow anyone willing to put in sweat equity to own a piece of the "company" via crypto. But contributors who need cold cash will sell their tokens as soon as they get them, whether or not market conditions are favourable. Roxine Kee on why being able to work exclusively for tokens is a privilege and what we can do about it…Read more.
When silence becomes a trend
Booming podcast businesses, the growing popularity of social audio networks, ASMR, lo-fi, dream pop ... Faced with this abundance of sound, are we now close to an overdose? Instagram is currently beta testing a feature that allows users to send silent direct messages without notification. A strong symbol? A way to prioritize in an age where we expect to get an answer to everything right away? Marie Dolle on how Gen Z is driving new usages…Read more.
👀 New job drops
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
👉 Mobile App Dev @Mana
👉 Senior Product Manager @Gigs (Berlin, London)
👉 Senior Associate @Touchdown Ventures (LA, SF)
👉 Product Designer @Passionfroot
👉 Founding Creator @Passionfroot
👉 Full Stack Developer @Passionfroot
👉 Senior PM @Gigs (Berlin, London)
👉 Head of People @Gigs (Berlin, London)
👉 Community Manager @First Round Capital
👉 Pre Seed Investor (VP/Principal) @Flash Ventures (London)
👉 Investment Analyst @Columbia Lake Partners (London)
Check out all the open roles or post your own here.
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In case you missed it
Community-Led Growth Nirvana - for everyone
Me, My Teen Self and Instagram - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
8 things to think of when first angel investing - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only’
See you next Sunday, thanks for reading! 👋
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