New metrics & frameworks for web3 GTM motions; What the ongoing market mayhem means for consumer companies; The Minimum Viable DAO
Where women in tech lead, shape and fund the future.
Thanks for opening this email! I’m Sarah and this is the 214th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was 11 disciplines to become a sharper operator. If you like the content in this newsletter, please like it above and share it with friends. You’re a star!
In the boy’s club of Web3, advocacy groups are forming to unlock opportunities for women and people of colour - including star-studded club BFF. Two former Hinge and Bumble alums launch Sunroom, an alternative creator platform empowering women to cash in. David vs. women race in Canada. 29 year old Ophelia Snyder is already managing $2.5B and now teaming up with Cathie Wood. Dignity as a service. How startup narratives form. Why you should let go of guilt and fear. A lesson from Glossier's layoffs: How to pace yourself when growing quickly. Zuleyka Strasner raised more capital for delivering your groceries in two hours and in a way that doesn’t hurt the planet. Always remember: build a product for users first but they aren’t necessarily the buyers. Navigating the weird wilds of web3. 5 marketing lessons some of our most beloved movies and TV shows.
A message from Clay
Be more thoughtful with people.
People make us laugh, challenge us to improve, support us when things are tough, and celebrate with us once they get better. People are core to our personal and professional success! But being more generous, more responsive, more conscientious with those people? That takes effort. We want to make it easier.
Clay is a beautiful and private home for your relationships, built automatically from your email, calendar, Linkedin, Twitter, and iMessage. Search, set reminders, take notes, and more. Every detail is designed to help you be more thoughtful with your network.
What founders, startup operators, and investors are talking about…
The secret is there is no secret
How do you build trust? how do you join a community? There’s no hack. You build trust and a sense of belonging by continuing to show up. Beautiful story telling from Paige Finn Doherty of Behind Genius…Read more.
Path to profitability, eh?
While the parties of the past twelve months have led market optimists to rage like it’s the Roaring 20s, there is a growing sense that a hangover is looming. With valuations coming down companies will be rewarded for capital efficiency. With the ongoing market mayhem, Meera Clark of Obvious Ventures shares some musings on what this might mean for consumer companies…Read more.
Creating the Minimum Viable DAO
In the last 6-12 months, DAOs have experienced a new wave of rebirth. Major DAOs have made headlines such as PleasrDAO, ConstitutionDAO, and PartyDAO, collaborating with various organizations and efforts to raise funding in new ways. So now you can just band together with your homies to accomplish the world and people will give you money? It’s not that simple. Anisha Sunkerneni of Cyphr created a five-point technique as a method for anyone to validate their concept for a MVD…Read more.
How to go from 'project-market fit' to 'product-market fit'
While some claim open-source is just a marketing tool, there are actually a ton of benefits: more customer (community) support, better code documentation, viral distribution, ease of validating a pain points and user feedback loops. Knowing who is building with your project will clarify if there will be a market for a paid product. Amanda Robson of Cowboy Ventures shares a bunch of learnings that help you get from project to product market fit…Read more.
New mindsets, tactics and success metrics
"Go-to-market" in web3 means something completely different from the customer acquisition funnel models we're used to. Web3 changes the whole approach to bootstrapping new networks, since tokens offer an alternative to the traditional approach to the cold-start problem. Maggie Hsu of a16z gives you the new frameworks, the new metrics for GTM motions for decentralized applications, and what it means for builders in web3…Read more.
👀 January job drops
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
👉 Analyst @Founders Intelligence (Berlin, London)
👉 Senior Product Manager @Gigs (Berlin, London)
👉 Senior Associate @Touchdown Ventures (LA, SF)
👉 Product Designer @Passionfroot
👉 Founding Creator @Passionfroot
👉 Full Stack Developer @Passionfroot
👉 Senior PM @Gigs (Berlin, London)
👉 Head of People @Gigs (Berlin, London)
👉 Community Manager @First Round Capital
👉 Pre Seed Investor (VP/Principal) @Flash Ventures (London)
👉 Investment Analyst @Columbia Lake Partners (London)
Check out all the open roles or post your own here.
In case you missed it
Femstreet's Top Highlights of 2021 - for everyone
Community-Led Growth Nirvana - for everyone
Me, My Teen Self and Instagram - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only’
See you next Sunday, have a great week! 👋
Comments, questions, tips or raising your Seed round? Send me a note