A guide to getting promoted; Can we build an inclusive world of crypto? Creating an efficient marketing function & More

Where women in tech lead, shape and fund the future.

Thanks for opening Femstreet today. I’m Sarah and this is the 206th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was Community evolution from Web2 to Web3. If you like the content in this newsletter, please like it above and share it with friends.

Big thanks goes to all our loyal community members who have renewed for another year. You rock!


Unicorn alert! Daily Harvest, the frozen foods business led by CEO Rachel Drori, is the latest startup unicorn. After a recent funding round, $250M in revenue last year, the company is now valued at $1.1B. Stytch, an API-first passwordless authentication startup co-founded by Julianna Lamb, secured a $90M Series B, pushing the company over the $1B valuation line. ZenBusiness, a one-stop guided platform tailored for entrepreneurs, co-led by Shanaz Hemmati, raises $200M in Series C, valued at $1.7B. Brit and Dave Morin’s new VC firm Offline Ventures raised a $100M fund. Quiz time: What's your startup diversity score? Remote work and the rise of the ‘mommy track’. Which financial services should actually be embedded? How to get people lining up to buy from you. Think Different. Think Users.


The mattress business Casper goes private after a not so successful IPO, and puts president Emilie Arel in the CEO job.

Modern home management platform Thumbtack hires Priya Nagarajan as VP of Finance. 

A message from Republic

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What founders, startup operators, and investors are talking about…

Why you should treat your career like an external product, and the hidden costs of quick wins

There’s a new power player in town: differentiated talent. When your career is an external product, you sharpen your radar for finding problems at large. Linda Zhang on why you should extend your value to the broader market and the hidden cost of building fragile career capital…Read more.

Creating an efficient marketing function

Startups spend way too much time creating fuel and sacrifice building out an efficient engine, or vice versa. This happens through hiring the wrong mix of people and choosing the wrong mix of marketing activities. Emily Kramer and Kathleen Estreich of MKT1 on how to get the fuel-engine combo right through marketing strategy and hiring…Read more.

“A study released by Gemini earlier this year found the average cryptocurrency owner is a 38-year-old male making approximately $111,000 a year. In addition, 74% of crypto holders are men, and 71% are white.”

Is the promise of Web3 a more inclusive tomorrow?

Gating communities and content behind paywalls and out of reach token prices doesn't help. Yet, the promise of web3 lies in an opportunity to do things differently, to elevate underserved communities and provide avenues for wealth creation and distribution. Kinjal Shah of Blockchain Capital explores tangible steps towards a more inclusive world…Read more.

A profile page that will deliver value to your users

Everyone wants network effects. A profile page can be an essential element to this — just imagine Github or Twitter without a profile page. Would people still join? Shripriya Mahesh of Spero Ventures on the key choices and the behaviours your profile page creates for your users…Read more.

A guide to getting promoted - right on time for EOY reviews

What does it take to get promoted? Create an environment for yourself that allows you to be consistently and visibly recognized. Kelly Snodgrass received three $20k+ raises and promotions within 5 years, and takes you through the proven steps to getting promoted…Read more.

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👀 New week, new job drops

Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.

Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!

Featured Jobs this week (remote if not stated otherwise)

👉 Software Eng @Causal
👉 Chief Operating Officer @RadSwan
👉 Stealth Hire #1 = Product x Users x Community @ResearchRabbit
👉 Creative Director @Starface
👉Senior Product Manager, Growth @Wikimedia Foundation
👉Sales Executive @Onepilot (London)
👉Finance Manager @Klang Games (Berlin)
👉 Product Analyst @Classkick
👉Analytics Engineer @Hex

Check out all the open roles or post your own here.

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In case you missed it

Til next Sunday, friends 👋

Comments, questions, tips or raising your Seed round? Send me a note

Written by Sarah Nöckel, Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.