When customer focus isn't enough; How to build your growth team; Community evolution from Web2 to Web3
Where women in tech lead, shape and fund the future.
Welcome, loyal friends! I’m Sarah and this is the 205th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was How to grow yourself to grow your company. If you like the content in this newsletter, please like it above and share it with friends.
Beauty and fashion retailer Nykaa's parent company FSN became the first woman-led unicorn in India to go public, raising $720M in its IPO. Female-founded US venture firms are on track to raise $7B in 2021. What marketplaces can learn about how to get the flywheel going. Li Jin on shared ownership for the Economist. The Modern Billboard, invest in and own digital real estate on promising sites. An emerging manager’s not-so-secret superpower. Why game design is more important than ever.
Enterprise software focused VC firm Emergence promoted Carlotta Siniscalco from Principal to Partner.
Kleiner Perkins is about to promote Annie Case from Principal to Partner.
Costanoa names Amy Cheetham its newest Partner.
Tess Rinearson, formerly VP Eng at Interchain, has joined Twitter to lead their Crypto efforts out of Berlin.
A message from Growclass
How to write marketing emails that convert
Let’s be real, most of the emails in your inbox right now… really suck. This is a huge opportunity for marketers and entrepreneurs. Email is the highest return channel, generating $44 for every $1 spent, so if you can get really freakin’ good at it— you’re going to bring in more customers who care about your business.
Our friends at Growclass are hosting a free workshop on Nov 16th to help you write marketing emails people actually want to open (and bring you new customers).
What founders, startup operators, and investors are talking about…
Community evolution from Web2 to Web3
DAOs have grown rapidly in the past year. Consumer adoption of crypto is accelerating, people are increasingly searching for connection within digital communities and rethinking their relationship with work. First Mark’s Lisa Xu on the emergence of web3 communities, and the opportunities and challenges for web3 communities…Read more.
Operators are the new ‘It’ VCs
The often-caricatured profile of a venture capitalist is also changing. Solo capitalist with strong brands and first time fund managers are competing and winning deals against established platforms. The “non-linear” path into venture is increasingly celebrated. Lux Capital’s Deena Shakir and NEA’s Ann Bordetsky are known for their big career leaps. They share what to expect and how to navigate the move from operator to VC…Read more.
When customer focus isn't enough
We’ve rewired whole cities and economies to be “always on” and beckoning to every glimmer of demand. But as expectations change, we’re dragging with it a shift in how we perceive the value of a service provider. Alicia Carney of Lune says “customer focus is impossible if you treat people like logistical components, and if you want loyalty, help people feel good about working with you — across your marketplace”…Read more.
How to hire and build your growth team
Do you have strong product-market fit and feel ready to ramp up your investment in growth by hiring your first full-time growth person? Hiring a growth generalist without understanding what growth means for your company and building a growth team before a data team are common mistakes founders make. Elena Verna has helped hire and build growth teams at companies like Netlify, MongoDB, HP, Miro and SurveyMonkey shares a step-by-step framework for building a successful growth team…Read more.
In September 2021 the term "metaverse" was searched for 368K times on Google. There's a revival of physical spaces as the metaverse hype buzzes. Physical environments are dialling up serendipity, emotionality, community, and tactility, to compete with the allure of immersion online. Marie Dollee on the 4 characteristics of a successful hyperphysical experience…Read more.
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👀 New jobs have dropped
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
👉 Software Eng @Causal
👉 Chief Operating Officer @RadSwan
👉 Stealth Hire #1 = Product x Users x Community @ResearchRabbit
👉 Head of Product @Flash Pack (London)
👉 Product Analyst @Classkick
👉Analytics Engineer @Hex
👉 Senior Software Engineer @Priceloop (Berlin)
👉 Associate @Forum Ventures (SF)
👉 Head of Analytics @Klang Games (Berlin)
Check out all the open roles or post your own here.
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Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those who want to partner with us in 2022.
And in case you missed it
Community-Led Growth Nirvana - for everyone
Me, My Teen Self and Instagram - for everyone
The future of media, community-driven knowledge networks, and the ownership economy with Sari Azout - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
’Til next Sunday, family👋
Comments, questions, tips or raising your Seed round? Send me a note