Welcome, loyal friends! I’m Sarahand this is the 205th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation wasHow to grow yourself to grow your company.If you like the content in this newsletter, please like it above and share it with friends.
Tess Rinearson, formerly VP Eng at Interchain, has joined Twitter to lead their Crypto efforts out of Berlin.
A message from Growclass
How to write marketing emails that convert
Let’s be real, most of the emails in your inbox right now… really suck. This is a huge opportunity for marketers and entrepreneurs. Email is the highest return channel, generating $44 for every $1 spent, so if you can get really freakin’ good at it— you’re going to bring in more customers who care about your business.
Our friends at Growclass are hosting a free workshop on Nov 16th to help you write marketing emails people actually want to open (and bring you new customers).
What founders, startup operators, and investors are talking about…
Community evolution from Web2 to Web3
DAOs have grown rapidly in the past year. Consumer adoption of crypto is accelerating, people are increasingly searching for connection within digital communities and rethinking their relationship with work. First Mark’s Lisa Xu on the emergence of web3 communities, and the opportunities and challenges for web3 communities…Read more.
Operators are the new ‘It’ VCs
The often-caricatured profile of a venture capitalist is also changing. Solo capitalist with strong brands and first time fund managers are competing and winning deals against established platforms. The “non-linear” path into venture is increasingly celebrated. Lux Capital’s Deena Shakir and NEA’s Ann Bordetsky are known for their big career leaps. They share what to expect and how to navigate the move from operator to VC…Read more.
When customer focus isn't enough
We’ve rewired whole cities and economies to be “always on” and beckoning to every glimmer of demand. But as expectations change, we’re dragging with it a shift in how we perceive the value of a service provider. Alicia Carney of Lune says “customer focus is impossible if you treat people like logistical components, and if you want loyalty, help people feel good about working with you — across your marketplace”…Read more.
How to hire and build your growth team
Do you have strong product-market fit and feel ready to ramp up your investment in growth by hiring your first full-time growth person? Hiring a growth generalist without understanding what growth means for your company and building a growth team before a data team are common mistakes founders make. Elena Verna has helped hire and build growth teams at companies like Netlify, MongoDB, HP, Miro and SurveyMonkey shares a step-by-step framework for building a successful growth team…Read more.
Hyperphysicality
In September 2021 the term "metaverse" was searched for 368K times on Google. There's a revival of physical spaces as the metaverse hype buzzes. Physical environments are dialling up serendipity, emotionality, community, and tactility, to compete with the allure of immersion online. Marie Dollee on the 4 characteristics of a successful hyperphysical experience…Read more.
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