Thanks for opening Femstreet today. I’m Sarahand this is the 204th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation washow to recruit outside your personal network.If you like the content in this newsletter, please like it above and share it with friends.
Insights
Pierina Merino of Flickplay, Emily Weiss of Glossier
Let’s be real, most of the emails in your inbox right now… really suck. This is a huge opportunity for marketers and entrepreneurs. Email is the highest return channel, generating $44 for every $1 spent, so if you can get really freakin’ good at it— you’re going to bring in more customers who care about your business.
Our friends at Growclass are hosting a free workshop on Nov 16th to help you write marketing emails people actually want to open (and bring you new customers).
What founders, startup operators, and investors are talking about…
Scaling engineering organizations
There’s a temptation for fast-growing companies to build their engineering team as quickly as possible. However, there are risks with rapid growth that include creating silos, diminishing user impact per engineer over time, and limiting the ability to change how you work quickly to respond to changing user needs. Stripe’s Raylene Yungon how to build a culture of feedback and iterative thinking that enables your company to continually make changes as you grow…Read more.
Me, my teen self and Instagram
The recent news on social media’s impact on the health of teen girls has reinforced that there’s certain features that you just do not build based on your lived experience. Femstreet member Emma Bates of Diem wrote a piece on designing social technology differently and how diverse leadership at the helm of web3 is crucial…Read more.
"As a founder, you likely felt a connection between your personal style and the kind of product you wanted to build. But as the company grows, you as the CEO need to bring something different to the table — your style can’t stay static.”
Growing yourself to grow the company
As a founder, you have to be self-confident enough to realize when the company needs something different from you. You have to change as the company grows. Executive coach Alisa Cohn shares a practical guide on getting better at self reflection, changing your behaviour as a founder or early startup employee, to scale into the C-Suite leaders they need to become…Read more.
Hiring the right VP of Sales
The sad truth is that the VP of Sales is turning over within 19 months, and that timeline is shrinking. VP of Sales is one of the most sought after roles, but it is one of the hardest to fill due to a supply-vs. demand problem. One of the main reasons why startups struggle to get this job done is the language barrier between technical founders and sales. Amy Volas on how to hire the right VP sales for your company’s needs…Read more.
When to hire more AEs and SDRs
Have you ever missed growth targets because you didn’t hire enough people to meet the demand you’ve managed to generate? Daniela Raffel of Dawn Capital shares her tool to help you think about when you should hire your AEs and SDRs to ensure you have the capacity to deliver on your growth targets…Read more.
Enter the community-led growth Nirvana
Communities are crowning new influencers in crypto, driving Github projects to global adoption, replacing formal classroom training, and driving brands to tens of millions in sales. The benefits of a community-led go-to-market strategy are widely celebrated, but the challenges associated with that strategy are less often discussed. I wrote a little something about common misconceptions and tactics to triumph over community-led growth roadblocks…Read more.
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🛠️ A free featured job post on our job board as annual membership holders
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
Check out all the open roles or post your own here.
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