Discover more from Femstreet
Growing yourself to grow the company; Scaling engineering organizations; When to hire more AEs and SDRs
Where women in tech lead, shape and fund the future.
Thanks for opening Femstreet today. I’m Sarah and this is the 204th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was how to recruit outside your personal network. If you like the content in this newsletter, please like it above and share it with friends.
Beauty buzz: Glossier expands its executive team with some heavy hitters. Women may be better investors than men. Ron Lieber of New York Times mansplains why. Metaverse social app Flickplay founded by Pierina Merino raises $5M from Lightspeed. Headshots of women in the open source space. Why VCs using Scouts means founders get the short end of the stick. The Creator Economy gets a lot of hype, here’s why the Expertise Economy may be even bigger. Female-founded companies raised $40.4B across 2,661 deals through the first three quarters of 2021, almost doubled 2019’s total of $23.7B. Growth tactics change when your product sells itself. With Product-Led Growth, you’re doing more closing than selling. Why is it so hard to pick a niche?
This week’s newsletter is sponsored by…
How to write marketing emails that convert
Let’s be real, most of the emails in your inbox right now… really suck. This is a huge opportunity for marketers and entrepreneurs. Email is the highest return channel, generating $44 for every $1 spent, so if you can get really freakin’ good at it— you’re going to bring in more customers who care about your business.
Our friends at Growclass are hosting a free workshop on Nov 16th to help you write marketing emails people actually want to open (and bring you new customers).
What founders, startup operators, and investors are talking about…
Scaling engineering organizations
There’s a temptation for fast-growing companies to build their engineering team as quickly as possible. However, there are risks with rapid growth that include creating silos, diminishing user impact per engineer over time, and limiting the ability to change how you work quickly to respond to changing user needs. Stripe’s Raylene Yung on how to build a culture of feedback and iterative thinking that enables your company to continually make changes as you grow…Read more.
Me, my teen self and Instagram
The recent news on social media’s impact on the health of teen girls has reinforced that there’s certain features that you just do not build based on your lived experience. Femstreet member Emma Bates of Diem wrote a piece on designing social technology differently and how diverse leadership at the helm of web3 is crucial…Read more.
"As a founder, you likely felt a connection between your personal style and the kind of product you wanted to build. But as the company grows, you as the CEO need to bring something different to the table — your style can’t stay static.”
Growing yourself to grow the company
As a founder, you have to be self-confident enough to realize when the company needs something different from you. You have to change as the company grows. Executive coach Alisa Cohn shares a practical guide on getting better at self reflection, changing your behaviour as a founder or early startup employee, to scale into the C-Suite leaders they need to become…Read more.
Hiring the right VP of Sales
The sad truth is that the VP of Sales is turning over within 19 months, and that timeline is shrinking. VP of Sales is one of the most sought after roles, but it is one of the hardest to fill due to a supply-vs. demand problem. One of the main reasons why startups struggle to get this job done is the language barrier between technical founders and sales. Amy Volas on how to hire the right VP sales for your company’s needs…Read more.
When to hire more AEs and SDRs
Have you ever missed growth targets because you didn’t hire enough people to meet the demand you’ve managed to generate? Daniela Raffel of Dawn Capital shares her tool to help you think about when you should hire your AEs and SDRs to ensure you have the capacity to deliver on your growth targets…Read more.
Enter the community-led growth Nirvana
Communities are crowning new influencers in crypto, driving Github projects to global adoption, replacing formal classroom training, and driving brands to tens of millions in sales. The benefits of a community-led go-to-market strategy are widely celebrated, but the challenges associated with that strategy are less often discussed. I wrote a little something about common misconceptions and tactics to triumph over community-led growth roadblocks…Read more.
Join our community!
As a Femstreet member, you get access to 100 software deals. In addition to the discounts for Stripe, Carta, Airtable, Mercury & many more, for $10 per month or $100 per year, Femstreet members get:
💬 Access to our private community network on Slack
📩 An additional weekly Member Briefing in your inbox
🎥 Interactive bi-weekly video networking sessions. Next ones are: How to create hype during your fundraise and a 2022 Goals Setting session.
💥 Vetted resources like our Operator Ocean with 200+ resources
🛠️ A free featured job post on our job board as annual membership holders
👀 10+ news jobs added this week!
Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board. The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.
Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!
Featured Jobs this week (remote if not stated otherwise)
👉 Managing Director, Investments @JetBlue Ventures (San Carlos, CA)
👉 Senior Software Engineert @BeeHiive
👉 Head of Product @Flash Pack (London)
👉Analytics Engineer @Hex
👉 Senior Software Engineer @Priceloop (Berlin)
👉 Associate @Forum Ventures (SF)
👉 Head of Analytics @Klang Games (Berlin)
👉 Director of Host Experience & Operations @Revel
👉 Head of B2B Marketing @Chatterbox
👉 Developer Advocate @Wikimedia Foundation
Check out all the open roles or post your own here.
Reach out to our community of young business professionals and decision-makers, tell your story from a source that our readers trust through sponsored ads or job postings on our job board.
Our readers are global, diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those who want to partner with us in 2022.
And in case you missed it
Is your cap table broken? Mistakes to avoid.- for everyone
The future of media, community-driven knowledge networks, and the ownership economy with Sari Azout - for everyone
How to set up a modern GTM motion for a SaaS startup. - for everyone
Are sports cards the future of retail investing? - for everyone
Community-led product growth - for everyone
How to hack media messaging and effectively bootstrap PR - for members only
8 things to think of when first angel investing - for members only
How to build and scale a remarkable startup without compromising on people or culture - for members only
’Til next Sunday, friends 👋
Comments, questions, tips or raising your Seed round? Send me a note