I’m Sarahand this is the 200th (!!!) edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was Evolving SaaS Billing & Pricingbut the like was broken.🙈If you enjoy the content in this newsletter, please like it above and share it with friends.
Insights
Deena Shakir of Lux Capiral, Anna Harman and Lisa Bubber of Studs
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What founders, startup operators, and investors are talking about…
A framework and exercise for career and work decisions
The “Great Reshuffling”, the “Great Resignation”, the gig and creator economy, web3, NFTs, DAOs, the broader shift to remote work are driving many to consider career and work changes. And while it’s the wild west of opportunity for some, there are real challenges to these decisions for many. Kat Cole of Focus Brands shares her framework that helps you move more confidently through opportunities you create for yourself or receive…Read more.
What B2B companies can learn from B2C
In short: a lot! GitLab’s Hila Qu walks you through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion…Read more.
“B2B companies tend to focus too much on companies and decision-makers and not enough on users. B2B companies could borrow some of B2C’s ‘found factor’ to reach more end-users directly.”
Decentralized autonomous media networks
The next step-function innovation in consumer crypto will be decentralized autonomous media networks. If DAOs represent the next evolution of the corporation, DAMNs represent the next evolution of networked media. Gaby Goldberg of TCG on how a DAMN works and what it looks like…Read more.
Decoding product-led growth
With so much hype around PLG today, Sarah Waldner of GitLab, Katie Szeto of Figma, and Kelly O’Shaughnessy of Airtable talk about lessons learned from collaboration with product, sales & marketing, onboarding new users to becoming successful user to ultimately becoming a paid user…Read more.
9 essential lessons as a first-time founder
The whole path of founding a startup is nerve-wracking. Ritika Mehta of The Visualist failed two products, sold one, and now shares some why not every idea requires validation, and why your growth isn’t going to be consistent…Read more.
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