Lessons as a first-time founder; Decentralized autonomous media networks; A framework for work decisions

Where women in tech lead, shape and fund the future.

I’m Sarah and this is the 200th (!!!) edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. The most clicked post from last week’s curation was Evolving SaaS Billing & Pricing but the like was broken.🙈 If you enjoy the content in this newsletter, please like it above and share it with friends.


Edtech Entity Academy that trains, mentors and places women in tech roles, raises $100M. The pandemic put a spotlight on the need to invest in women founders. How a yearbook design company became one of the world's most valuable startups. The Mom Project, a Job Board for mothers, gets $80M to grow. Female founders share the challenges of launching a firm. Coders, analysts and founders are trying to steer digital currencies toward a more inclusive future. What it looks like when you pursue a strategy for your business based on your personal goals. One of the few Arab American women in VC. Studs announces $20M Series B led by Spark Capital to build hip piercing studios. Sari Azout on building emotional capital. How to automate capital calls. a16z’s Katie Haun says it’s not possible to do crypto part time. Embedded fintech. Startup templates to bookmark. Impostor syndrome and what you can do about it.

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What founders, startup operators, and investors are talking about…

A framework and exercise for career and work decisions

The “Great Reshuffling”, the “Great Resignation”, the gig and creator economy, web3, NFTs, DAOs, the broader shift to remote work are driving many to consider career and work changes. And while it’s the wild west of opportunity for some, there are real challenges to these decisions for many. Kat Cole of Focus Brands shares her framework that helps you move more confidently through opportunities you create for yourself or receive…Read more.

What B2B companies can learn from B2C

In short: a lot! GitLab’s Hila Qu walks you through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion…Read more.

“B2B companies tend to focus too much on companies and decision-makers and not enough on users. B2B companies could borrow some of B2C’s ‘found factor’ to reach more end-users directly.”

Decentralized autonomous media networks

The next step-function innovation in consumer crypto will be decentralized autonomous media networks. If DAOs represent the next evolution of the corporation, DAMNs represent the next evolution of networked media. Gaby Goldberg of TCG on how a DAMN works and what it looks like…Read more.

Decoding product-led growth

With so much hype around PLG today, Sarah Waldner of GitLab, Katie Szeto of Figma, and Kelly O’Shaughnessy of Airtable talk about lessons learned from collaboration with product, sales & marketing, onboarding new users to becoming successful user to ultimately becoming a paid user…Read more.

9 essential lessons as a first-time founder

The whole path of founding a startup is nerve-wracking. Ritika Mehta of The Visualist failed two products, sold one, and now shares some why not every idea requires validation, and why your growth isn’t going to be consistent…Read more.

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👀 New jobs alert! Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board

The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.

Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!

Featured Jobs this week

👉 Finance Associate @Hived
👉 B2B Marketing Manager (Private Equity/Fintech) @Moonfare
👉 Senior Product Marketing Manager @SpringHealth
👉 Lead Product Designer @SpringHealth
👉 Customer Success Manager @Gigs
👉 Finance & Controlling Manager @Gigs
👉 Senior Product Designer @Hopin
👉 CTO @Easy Crypto

Check out all of the open roles or post your own here.

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Our readers are global and increasingly more diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those that want to partner with us this year - be quick, we only have a few slots left for Dec’2021.

Work with Femstreet

And In Case You Missed It

How founders can learn from athletes to build better teams, understand the importance of recovery, improve focus, and prioritize self-reflection. 👇

The Athlete CEO
What you will learn in this post: How founders can learn from athletes to build better teams, understand the importance of recovery, improve focus, and prioritize self-reflection. How the role of a coach helps develop the full range of abilities that success requires…
Read more

That’s it for this week. ’Til next Sunday, friends 👋

Comments, questions, tips or raising your Seed round? Send me a note

Written by Sarah Nöckel, Seed Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.