The evolution of SaaS pricing; How to talk to and influence your users; Finding, interviewing, and closing C-level talent

Where women in tech lead, shape and fund the future.

I’m Sarah and this is the 199th (whoop whoop) edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends. Be prepared to bookmark your favorites.


Cisco-backed Acrew Capital raised $680M with a new late-stage investment fund dedicated to diverse groups. Alloy, co-founded by Laura Spiekerman, raises $100M at a $1.35B valuation to help banks and fintechs fight fraud with its API-based platform. Why you should invest in emerging fund managers. There’s another gender pay gap: Stock options. Long on deal flow, short on cash. Women redefine their career ambitions. An app for menopause. Thirty founders who built fast-growing businesses in spite of forbidding odds. The community playbook for founders. Katherine Boyle, former Partner at General Catalyst, is joining a16z as General Partner. This superstar ran Bumble’s IPO while being treated for breast cancer. Women at Revolut earn ~31% less than men per hour.

This week’s newsletter is sponsored by…

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What founders, startup operators, and investors are talking about…

Web3 lets anyone be a David Choe

In 2005, David Choe painted murals in Facebook’s Palo Alto office and earned $60K…in stock and that $60K turned into more than $200M when Facebook IPO’d in 2012. What if anyone could be David Choe? Dariya Khojasteh of Layer3 on how DAOs unlock this possibility.…Read more.

The power of storytelling

In this world, where we are limited on everything and always looking for shortcuts, we seek quick ways to easily express what we want to say. A tweet, a one-liner, a website landing page. Natasha Lytton of Seedcamp on why there’s a story behind every product feature, we’re just terrible at telling it.…Read more.

Evolving SaaS billing and pricing

It’s clear that we are on the cusp of yet another shift in enterprise billing and pricing. What enterprise SaaS subscription pricing looked like 10 years ago is no longer the same. Companies are now mostly being charged based on their actual consumption of the product. Priyanka Somrah of Work-Bench has mapped out the evolution of billing and pricing infrastructure in the age of PLG…Read more.

What is it like to build something and then nobody uses it?

The problem isn’t in the idea, it’s the distribution and user understanding. You need to understand users in such a way that you can anticipate how they would react, use and talk about your product, and create a complete mental map of their behaviour. Ritika Mehta of The Visualist on how to talk to and influence your users…Read more.

Finding, interviewing, and closing C-level talent

Recruiting executive- and board-level talent to venture-backed startups is a competitive and ever-changing process. Holly Rose Faith of Greylock on why a solid (yet highly adaptable) system in place is critical for startups looking to land top leadership talent…Read more.

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Paid Femstreet subscribers now get access to an exclusive collection of curated discounts from 75+ companies including Stripe, Airtable, Brex, Carta, Bubble, and many more.

In addition to the discounts for Stripe, Carta, Airtable, Mercury & many more, for $10 per month or $100 per year, Femstreet members get:

  • 💬 Access to our private community network with 650+ members on Slack

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  • 🛠️ A free featured job post on our job board as annual membership holders

Become a Femstreet member today

👀 New jobs alert! Whether you’re seeking your dream role or dream employee — Femstreet Jobs has you covered. Check out all the new opportunities on our Job Board

The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.

Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday on Twitter!

Featured Jobs this week

👉 Head of Growth @GeltHQ
👉 Senior Product Designer @Boost
👉 B2B Marketing Manager (Private Equity/Fintech) @Moonfare
👉 Senior Product Marketing Manager @SpringHealth
👉 Customer Success Manager @Gigs
👉 React Software Engineer at
👉 Senior Application Eng @Mirza
👉 Senior Product Designer @Hopin
👉 CTO @CirlceHealth
👉 DevOps Eng @Osmind

👉 Community Lead @3Box
👉 Chief Marketing Officer @Easy Crypto

Check out all of the open roles or post your own here.

Reach out to our community of young business professionals and decision-makers, tell your story through a source our readers trust through sponsored ads or feature job postings on our job board & newsletter.

Our readers are global and increasingly more diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those that want to partner with us this year - be quick, we only have a few slots left for Dec’2021.

Work with Femstreet

And In Case You Missed It

How founders can learn from athletes to build better teams, understand the importance of recovery, improve focus, and prioritize self-reflection. 👇

The Athlete CEO
What you will learn in this post: How founders can learn from athletes to build better teams, understand the importance of recovery, improve focus, and prioritize self-reflection. How the role of a coach helps develop the full range of abilities that success requires…
Read more

That’s it for this week. ’Til next Sunday, friends 👋

Comments, questions, tips or raising your Seed round? Send me a note

Written by Sarah Nöckel, Seed Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.