Canva: From yearbooks to $40B; How to build your first enterprise B2B marketing team; Tales of crypto adoption
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I’m Sarahand this is the 197th edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends. Be prepared to bookmark your favorites. Enjoy!
Insights
From the left: April Koh of Spring Health, Evgenia Plotnikova of Dawn Capital, Melanie Perkins of Canva
Elena Burger joins the a16z crypto team as a deal analyst.
Evgenia Plotnikova got promoted to General Partner at Dawn Capital, making her the youngest woman promoted internally to the GP position in Europe.
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What founders, startup operators, and investors are talking about…
Tales of crypto adoption
Where are the opportunities for more people to engage in crypto in a capacity that isn’t (just) flipping NFTs, using DeFi, or working for a DAO? Games are cool but people can find better, cheaper games in the app store. Elena Burger of a16z explores emerging ways to make crypto more accessible by lowering barriers to entry…Read more.
The myth of ‘founder DNA’
The media likes to portray an image of the successful founder and that you have to be a certain way to run a company. Whilst there are certain traits and archetypes we see in founders more than others; don’t believe the hype. There is no one size fits all. Here is from Ellen Donnelly how to use your strengths and passions to design your dream business…Read more.
Six ways to change the way we think about meetings in a remote era
Do you still find yourself running Zoom marathons? “Meeting efficiency” is one of the top five drivers of employee engagement during this COVID era. USV alum Bethany Crystal on the 6 ways we might rethink meetings when we are all working from home or in a hybrid setting…Read more.
Ready to build your first enterprise B2B marketing team?
Congrats! Make sure you don’t rush into posting job descriptions. Netta Kivilis of Blue Seedling poses (and answers) four fundamental questions that need to be considered before you hire your first enterprise B2B marketing team…Read more.
Developer experience is the strategic differentiator
Empowering developers to build matters more than ever before. “We’re now seeing the rise of developers: as buyers, as influencers, as a creative class.” Jean Yang of Akita Software shares her take on dev UX and why it’s time to push developer experience across multiple stakeholders…Read more.
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