I’m Sarahand this is the 193rd edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends.
Insights
Emilie Choi, COO of Coinbase Ventures and Kate Ryder, Founder & CEO of Maven Clinic
What founders, startup operators, and investors are talking about…
Conflict avoidance is dishonesty
It's really hard to tell the truth when the truth isn’t positive. Companies that drink too much of their own kool-aid then tend to, over time, be pressured into making promises they can’t keep, and at some point the music stops. What if you’re missing the revenue target or there is a cultural problem? Sarah Guo of Greylock on how you can inoculate your company against this form of naturally emergent dishonesty…Read more.
What you need (and don’t need) in your Series A data room
One of the most reliable tools for converting to an A? A good data room. Investors want a one-stop-shop to easily access all the information required for their due diligence. Lacey Wisdom of Eniac Ventures on the details of what to include and what platform to use so can spend less time worrying about the construction of the room…Read more.
How to build a balanced cap table
“If only men invest, then only men are asked to invest. If only men own equity in successful bajillion-dollar unicorn startups, then only men make the bajillions at exit. Then only men have the money to invest in the next bajillion-dollar unicorns.” Michelle You of Supercritical on how she get to a 50% female cap table for her Seed round…Read more.
On category creation and the “wantrepreneur "
Like creativity more broadly, the creation of a software category is often falsely attributed to entrepreneurs and their companies. Entrepreneurs need to listen for the answers to questions about topics such as identity, social positioning, language, ownership, timing, and more. Allison Pickens on why entrepreneurs don't *create* categories. They *listen* for them…Read more.
Ten marketing lessons for every early-stage founder
“We encourage you to define your three USPs early on, implement them without any compromise, and repeat them everywhere all the time.” Sophia Bendz of Cherry Ventures on the top ten points to kick your marketing machine into gear…Read more.
Don’t build a Ferrari when your customers are looking for a minivan
You can't build the product just using your creativity or intuition. A 30–45 minute customer interview can make all the difference — you can either be the one who just pitches their idea, or the one that tries to discover what customers really need. Natalia Marina of noty.ai shares her tips for conducting effective customer interviews…Read more.
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