Collectivizing finance; How to run a product-led sales team & The future of user interfaces

Where women in tech lead, shape and fund the future.

I’m Sarah and this is the 192nd edition of Femstreet, a weekly newsletter featuring must-read content by female CEOs, operators, and investors. If you enjoy the content, please like it above and share it with friends.


LaunchDarkly, co-founded by Edith Harbaugh, raises $200M, and hits a $3B valuation to prevent technical catastrophes. Away founder Jen Rubio on entrepreneurial spirit and new motherhood. 3 ways to get more women into the C-suite. Consumption is the new creativity. The startup-investor matching tool. Uncork Capital hires Susan Liu from Scale Ventures Partners as their newest Partner. Divvy Homes, co-founded by Adena Hefets, hits $2B valuation on new fundraising round led by Tiger Global. A Guide to Product led Growth. A primer for anyone diving into the data ecosystem. The Female Founders’ feminist cool club turned out to be one big circle jerk.

This week’s newsletter is sponsored by…

Request rides and order meals for clients all from one easy-to-use platform. Not meeting in person yet? Send clients vouchers to cover the cost of meals and transport, wherever they are.

Uber for Business is a free platform to centrally manage business travel and meals for delivery.

Sign up for free

What founders, startup operators, and investors are talking about…

Curators all the way down 

Now, culture is more decentralized than it’s ever been. Consumers are only getting smarter, and we want something better — better sources, better designs, and better durability (both in value and sustainability). Trust is currency. Gaby Goldberg of Bessemer Venture Partners on the intersection of curation and commerce and why curators are the new creators…Read more.

Why the future of VC is multiplayer

Is Community-driven investing the next wave? Annika Lewis of Vanedge Capital on how web3 is bringing multiplayer mode to investing and why "work-to-play" DAOs should disintermediate VC and syndicates…Read more.

How to not be trapped by promotions

What do you do when you’ve spent years focused on the wrong thing? Does the promotion game damage your ability to learn? Is it possible to look good and get good? To get promoted, you need to show a track record of “wins” leading up to the decision. Linda Zhang on looking good vs. getting good and why you shouldn’t just be focused on constant validation but try new things…Read more.

The creator economy is in crisis. Now let’s fix it.

The creator economy is starting to resemble the gig economy, with the commoditization of workers and economic precarity masqueraded as entrepreneurship. Li Jin of Atelier Ventures on the principles we should uphold going forward to turn things around and build a healthier creator economy…Read more.

The future of user interfaces

We’ve been accustomed to the same basic user interface across all apps and sites for essentially two decades now: a layout with buttons. Those layouts have become slicker over time, but they’re still the same species. Allison Pickens and James Evans from CommandBar on a world where we can translate intent to action through search (Command K) rather than buttons…Read more.

The most destructive advice for female founders

There’s a dark side to creating a standard. If you don’t fit the standard but follow the advice, it can be incredibly dangerous. Holly Liu, ex Kabam, on the top five common pieces of advice given to female founders that can be harmful if followed…Read more.

How to run a product-led sales team

Sales matters at PLG companies! Alexa Grabell at Pocus on best practices for defining what counts as product qualified leads and how to evaluate candidates for each sales role…Read more.

How to build a product that generates meaningful sales leads

One of the biggest PLG myths is that if you build an awesome product, PLG will scale sales all on its own. The reality is that product leaders need to closely collaborate with the sales team in order to build the right PLG motion…from day 1. As a product leader at Cockroach Labs, Timescale, and now Correlated, Diana Hsieh walks you through how she thought about this from a product perspective at each company… Read more.

Check out our new member-only perk: Deals!

Femstreet deals
Paid Femstreet subscribers now get access to an exclusive collection of curated discounts from 75+ companies including Stripe, Airtable, Brex, Carta, Bubble, and many more.

Within the first week of launch, we saved our members over $300K+ in SaaS spend on Airtable, Stripe, Carta & Mercury, etc. In addition to the discounts, for $10 per month or $100 per year, you as a Femstreet member get:

  • 💬 Access to our private community network with 650+ members on Slack

  • 📩 An additional weekly Member Briefing in your inbox

  • 🎥 Interactive bi-weekly video networking sessions

  • 💥 Vetted resources like our Operator Ocean with 200+ resources

  • 🛠️ A free featured job post on our job board as annual membership holders

Become a Femstreet member today

👀 New Jobs have dropped - Check out 110+ new opportunities on our Job Board

The Femstreet job board makes it easier for everyone to recruit from and find their next big gig within our global community.

Want to get in front of Femstreet’s finest? Featured job posts sit on top of the feed, get promoted in our newsletter, and will be tweeted. New jobs drop every Friday!

Featured Jobs this week

👉 Technical co-founder for immersive wellbeing app Betwixt
👉 Growth Manager & Sales Exec @Sealed
👉 Sales Director @Capdesk
👉 Senior Associate at Work-Bench
👉 Analyst @Touchdown Ventures
👉 Head of Platform @Emeerge Education
👉 Director, Product Management @SwagUp
👉 Senior Scala Developer @Yonder

Check out all of the open roles or post your own here.

Reach out to our community of young business professionals and decision-makers, tell your story through a source our readers trust through sponsored ads, feature job postings on our job board & newsletter, or join our list of exclusive community deals.

Our readers are global and increasingly more diverse, ambitious professionals, entrepreneurs, and decision-makers. I’ve created a sponsor deck for those that want to partner with us in Q4. We only got a few spots left for November and December - be quick!

Work with Femstreet

And In Case You Missed It

’Til next Sunday, family 👋

Comments, questions, tips or raising your Seed round? Send me a note

Written by Sarah Nöckel, Seed Investor at Northzone. Born in Germany. Based in London. You can find me elsewhere on Twitter and Instagram.